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Spain · Section: whitepapers · Madrid-coordinated

Twenty-four whitepapers on merchandise and the work around it

Long-form research on merchandise: artificial intelligence in design and in procurement, circular economy practice, ESG data collection, packaging rules and category strategy.

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Whitepapers · 24 pages in this section

Built on something other than opinion

Twenty-four papers, each long enough to be read properly and each built on something other than opinion. The artificial intelligence papers separate the design question from the procurement question, because they fail in different ways. The circular economy paper looks at what a reusable item actually has to survive in order to be reusable, which is a harder test than the one it is usually given. The ESG data collection paper is written for the officer who has to report and has to do it from the records of a programme rather than from a system designed for reporting.

The category papers cover the commercial questions: how to build a range that does not compete with itself, where the volume is moving, what to do when a competitor undercuts on price, and how to answer without matching. The packaging and logistics papers cover the parts of a programme that buyers underestimate. Each paper states its method, the sample it is built on and where the evidence is weak, which is unusual in this field and is the reason to read them.

Every page in this section · 24 entries

Every whitepaper

The papers are listed alphabetically. Each page gives the method, the sample and the length before you start, so you can pick the relevant one rather than all of them.

Before the brief · answered in full

Questions about the whitepapers

How long is a typical paper?

Most run between fifteen and thirty pages. Each page gives the length, so you can budget the reading time.

What is the method behind the papers?

Each paper states its method and sample. Where the sample is small, the paper says so and does not generalise from it.

Are the papers free?

Yes, available on this site without a form.

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