B2B case studies — 12+ anonymised corporate merch projects
Operational summary of real projects delivered to corporate clients in Spain between 2024 and 2026. All cases are anonymised by contractual requirement: "a large Spanish retail chain", "a leading bank", "a national telecom operator", "an integrated energy company", "a national insurance company", "a pharma-tech company", "a premium hotel chain". For each case we document the brief, volume (500-50,000 units), product combination, decoration method, operational calendar and operational outcome. We coordinate production, decoration and delivery from our Madrid hub with 21% VAT invoiced via FACe and reported through the AEAT's SII.
How we present case studies at corp-merch.es
By contract and by professional ethics, we do not name real clients in our public cases. When someone searches "corporate merch client X", we want to avoid two pitfalls: the first is the supplier who inflates their cases by claiming relationships that are actually one-off subcontracting; the second is the supplier who names clients without their consent. At corp-merch.es we publish cases anonymised by sector and volume, with description of the brief, the operational problems solved and the outcome. Whoever is considering working with us can request, under NDA, reference cases from the same sector and volume that they can verify.
Each case follows a common structure: client context (sector, approximate size, problem statement), project brief (marketing objective, event or campaign), product combination delivered (apparel, accessories, gift sets, packaging), volume and calendar (500-50,000 units, lead time of 3-10 weeks), decoration method (screen-printing, embroidery, DTF, laser engraving, pad-printing, sublimation), required certifications (GOTS, GRS, FSC, OEKO-TEX, ISO 9001), operational outcome (on-time delivery, client satisfaction, NPS, repeat rate). Anonymity is maintained throughout the text, generic images are used and quantitative data is rounded to ranges.
The case catalog covers the main Spanish B2B sectors: banking and insurance (leading bank, national insurance company, digital bank, mutual insurance), telecommunications (national telecom operator, MVNO, streaming platform), energy (integrated energy company, electricity marketer, renewables company), retail and consumer goods (large retail chain, fashion retailer, supermarket chain, organised catering operator), pharma and healthcare (pharma-tech, biotech, private hospital, health mutual), technology and consulting (tech multinational, Big Four consultant, SaaS scale-up), hospitality (premium hotel chain, resort chain, cruise operator, parador), public sector (ministry, autonomous community, municipality, public university), industry (automotive manufacturer, construction company, packaging manufacturer, industrial engineering).
Cases: banking and insurance
Major Spanish bank — 12,000 premier client welcome packs
Brief: welcome programme for new premier clients at one of Spain's leading banks. Solution: welcome pack in rigid black box with gold stamping, A5 notebook with recycled leather cover, Parker fountain pen, 10,000 mAh power bank with laser engraving, GOTS organic cotton tote. Volume: 12,000 units in 6 waves. Lead time: 8 weeks per wave. Decoration: stamping, laser engraving. Outcome: 96% final-client satisfaction; programme renewed in 2025 and 2026.
National insurance company — 5,000 agent kits for annual convention
Brief: premium kit for 5,000 agents at annual convention held at IFEMA Madrid. Solution: 18 L technical backpack with padded compartment, steel thermal bottle with mono-colour engraving, GOTS organic cotton technical t-shirt, premium A5 notebook. Volume: 5,000 units. Lead time: 6 weeks. Decoration: embroidery + laser engraving. Outcome: 98% attendance with full kit at booth; agency reused the kit as office welcome pack.
Digital bank — 3,000 office onboarding kits
Brief: onboarding programme for new employees at Madrid and Barcelona hubs. Solution: welcome pack with GRS RPET corporate backpack, thermal bottle, A5 notebook, power bank, access card with lanyard. Volume: 3,000 units annually in quarterly cohorts. Lead time: 3 weeks per cohort. Decoration: screen-printing + laser engraving. Outcome: 100% welcome-pack adoption rate; cost reduction per onboarding vs in-house production.
Insurance mutual — 8,000 gift sets for top-performing agents
Brief: premium gift sets for 8,000 agents in annual recognition programme. Solution: rigid-box set with DOP gourmet set (Sierra de Cazorla olive oil, Rioja wine, Jijona turrones), premium notebook, personalised card. Volume: 8,000 units in two waves. Lead time: 7 weeks. Decoration: stamping + nominal personalisation. Outcome: top-agent retention rate improved by 8 points.
Cases: telecommunications and technology
National telecom operator — 25,000 client kits for summer campaign
Brief: client gift sets in summer campaign. Solution: kit with GOTS organic cotton beach towel, foldable thermal bag, steel bottle with engraving, SPF50 suncream with personalised label. Volume: 25,000 units. Lead time: 5 weeks. Decoration: screen-printing + engraving. Outcome: 94% satisfaction; associated voucher redemption 67%; campaign extended to 2025.
Tech multinational — 50,000 client event kits
Brief: premium kit for annual client event at Fira Barcelona. Solution: GOTS organic cotton tote with two-colour screen-printing, 500 ml steel bottle with engraving, 5,000 mAh power bank, custom-ribbon lanyard. Volume: 50,000 units in 2 waves. Lead time: 10 weeks. Decoration: screen-printing + laser engraving. Outcome: full distribution across 3 event days; event NPS 8.7/10.
Streaming platform — 15,000 loyalty kits for subscribers
Brief: gift sets for premium subscribers in retention programme. Solution: ceramic mug with full-colour print, 180 g/m² GRS RPET polar blanket, branded USB, sticker pack. Volume: 15,000 units monthly for 3 months. Lead time: 4 weeks per wave. Decoration: pad-printing + sublimation + DTF. Outcome: 82% redemption rate; programme NPS improved 12%.
SaaS scale-up — 1,500 client and employee welcome packs
Brief: kits for corporate client onboarding + employee welcome packs. Solution: GRS RPET tote, thermal bottle, A5 notebook, power bank, access card, GOTS organic cotton technical t-shirt. Volume: 1,500 units annually in monthly cohorts. Lead time: 3 weeks per cohort. Decoration: screen-printing + laser engraving. Outcome: programme used as employer-brand case on LinkedIn.
Cases: energy, retail and pharma
Integrated energy company — 10,000 safety kits for plant team
Brief: branded safety apparel for refinery plant team. Solution: softshell jacket with reflective elements, safety vest, cotton-polyester technical polo with anti-stain treatment, helmet with personalised sticker. Volume: 10,000 units in 4 waves. Lead time: 12 weeks (staggered production). Decoration: embroidery + reflective transfer. Outcome: OEKO-TEX certification; reduction of visibility-related plant incidents.
Major Spanish retail chain — 20,000 client kits for back-to-school campaign
Brief: client gift sets in back-to-school campaign. Solution: junior GRS RPET backpack, school writing kit with pen and A6 notebook, GOTS organic cotton t-shirt with kids print, stickers. Volume: 20,000 units. Lead time: 6 weeks. Decoration: screen-printing + DTF + embroidery. Outcome: 88% client satisfaction; associated voucher redemption 72%; campaign rotation repeated in 2025.
Supermarket chain — 30,000 store opening kits
Brief: client gift sets at inauguration of 30 new stores in Spain. Solution: kit with GOTS organic cotton shopping bag, cotton apron, steel thermal bottle, chef-signed recipe. Volume: 30,000 units in 30 weekly deliveries. Lead time: 12 weeks. Decoration: screen-printing + printing. Outcome: 91% satisfaction in opening survey; +14% store traffic in opening week.
Pharma-tech — 1,200 gift sets for SEC Europe medical congress
Brief: gift sets for delegates at medical congress held at Fira Barcelona. Solution: kit with recycled-cover A5 notebook, cardboard-body pen, ceramic mug with lid, pocket card. Volume: 1,200 units. Lead time: 5 weeks. Decoration: pad-printing + screen-printing. Outcome: 96% delegate satisfaction; zero regulatory incidents; sector press coverage.
Cases: hospitality, public sector and industry
Premium hotel chain — 6,000 VIP client gift sets in loyalty programme
Brief: premium gift sets for top loyalty programme clients. Solution: rigid-box set with recycled cashmere polar blanket, premium amenities set in RPET bag, congratulations card signed by hotel director. Volume: 6,000 units annually in 12 monthly deliveries. Lead time: 4 weeks per delivery. Decoration: stamping + engraving. Outcome: 92% satisfaction; +18% repeat bookings in VIP segment.
Cruise operator — 4,000 passenger welcome kits
Brief: welcome pack for passengers at Mediterranean port embarkation. Solution: GOTS organic cotton tote bag, steel bottle with engraving, beach towel, stamped boarding card, ES + EN port guide. Volume: 4,000 units per embarkation × 12 embarkations. Lead time: 3 weeks per embarkation. Decoration: screen-printing + engraving. Outcome: 94% satisfaction in post-embarkation survey; 32% onboard-experience redemption.
Spanish ministry — 2,500 diplomatic delegation gifts
Brief: premium gift sets for Spanish delegation on diplomatic mission. Solution: rigid-box set with edited catalogue, institutional-logo ceramic mug, Parker fountain pen, personalised card. Volume: 2,500 units in 4 annual deliveries. Lead time: 6 weeks per delivery. Decoration: stamping + engraving + pad-printing. Outcome: 100% acceptance rate by external offices; box reused as office stationery.
Automotive manufacturer — 8,000 dealer gifts at annual convention
Brief: premium gift sets for dealer network at annual convention. Solution: set with logo-embroidered softshell jacket, steel thermal bottle with engraving, methacrylate keychain, personalised card. Volume: 8,000 units. Lead time: 7 weeks. Decoration: embroidery + engraving + pad-printing. Outcome: 95% satisfaction; convention rated as the best of the last 5 years.
Common operations across all cases
The cases share a common operational model we have refined over the last six years: initial client briefing (meeting or RFP), physical sampling and validation (3-7 working days), order confirmation and payment (30-50% deposit), production and quality control (5-21 days by product and quantity), kit assembly and final personalisation (2-7 days), delivery to destination (24-96 hours on peninsula, 4-7 days to Balearics, 7-12 days to Canaries by volume). For events with a fixed date we add a 2-3 week buffer covering production, quality control, assembly and delivery.
Invoicing is always in EUR with 21% VAT broken out for B2B clients resident in peninsular Spain and the Balearics. The invoice is issued through FACe and reported to the AEAT's SII at the relevant cadence. For intra-EU clients with VIES-verified VAT number we apply reverse-charge. For Canary Islands deliveries we issue invoices with IGIC 7%; for Ceuta/Melilla with IPSI. For non-EU clients the invoice is issued without VAT and the goods are shipped with an export DUA.
For recurring clients (leading bank, integrated energy company, premium hotel chain, cruise operator) we sign an annual master agreement with closed conditions (tariff, lead times, MOQ, certifications, contractual KPIs). Each subsequent order is managed as a purchase order (PO) with delivery note and invoice. The contractual SLA includes budget response time (≤48 working hours), delivery time (X working days from approval), incident rate (≤1.5%), quality compliance (≥98%), incident response (≤24 hours), replacement (≤5 working days).
Frequently asked questions — B2B case studies
Why are the cases anonymised?
By contract and professional ethics. Corporate clients do not consent to naming publication in most cases. Whoever is evaluating a relationship can request, under NDA, verifiable references from the same sector and volume.
Which sectors do you cover?
Banking, insurance, telecommunications, technology, energy, retail, pharma, hospitality, public sector and industry. For each sector we have 2-5 published cases; under NDA we can expand to adjacent sectors.
Which volumes do you handle?
From 500 units (pilot programmes, congresses, VIP gifts) to 50,000 units (brand campaigns, mass events). For higher volumes (more than 100,000 units per campaign) we operate with homologated production partners.
What is the price range per unit?
Functional welcome pack €25-45 per recipient for 100-500 people. Executive €80-220. Premium DOP box €35-180. Trade fair merchandising gift set €8-45 per unit for runs of 1,000-10,000. Premium premier client welcome pack €120-280 per recipient.
How long does a typical project take?
Standard welcome pack 3-4 weeks. Premium welcome pack 6-8 weeks. Christmas DOP box 6-10 weeks. Trade fair merchandising gift set 4-6 weeks. Charity galas 8-10 weeks. Events with fixed date add 2-3 weeks buffer.
Do you work with clients that already have a supplier?
Yes — we usually audit the current programme (quality, lead times, price, ESG), propose improvement with market benchmark, plan gradual transition (3-6 months) and transfer operations without disruption. Switches happen without quality loss.
Do you ship internationally?
Yes — we ship across the EU, UK, Switzerland, Latin America, US, Middle East and Asia-Pacific. Export operations with DUA, international courier (DHL Express, FedEx, UPS, TNT) and container consolidation for large volumes.
What is the minimum MOQ?
50 units for screen-printing on polo and tote bag; 30 for laser engraving and embroidery; 100 for lanyards; 30 for assembled gift sets. Pilot or test projects can reach 20 units with surcharge.
Can I see physical samples before deciding?
Yes — we deliver a sample kit with validated proposals (3-5 references per category) in 5-7 working days from the first meeting. For NDA clients we deliver previous samples, with the final quality and decoration.
How do you sign the NDA?
Electronic signature (DocuSign, Adobe Sign or equivalent) or wet signature. The standard template covers bidirectional confidentiality for 3-5 years, optional exclusivity, personal-data protection per GDPR/LOPDGDD, and Spanish jurisdiction.
Corp-merch.es is an external independent supplier of B2B corporate merch in Spain. Published cases are anonymised by contract; no brand mentioned is cited as a real client. Figures are rounded to ranges and sectors are described without direct attribution. Whoever is evaluating a relationship can request, privately, verifiable references from the sector of their interest.