VP Marketing persona
Owns demand, brand and category creation — uses merch as a brand-amplification and CAC-payback instrument.
Who they are
The VP Marketing owns demand, brand and category creation — and increasingly is being asked to hit a CAC-payback bar. Merch shows up as: top-of-funnel field activations, mid-funnel ABM gifting, and bottom-funnel deal-acceleration. In Spain they typically run a 5–9 person team and a EUR 1–8m programmatic budget.
What they need from a supplier
What they need: a partner who can scale from a 25-piece executive ABM drop to a 5,000-piece field-conference giveaway without reshooting the spec, who has agency-style pitch hygiene, who reports cost-per-engaged-prospect not just unit-cost, and who can co-author the ROI narrative when finance asks why the merch line moved.
Pricing — Spain
EUR pricing excluding IVA 21%. MOQ tier 500/1000. Lead 5-8 days, rush +35%. Production hub: Madrid.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.