Merch strategy framework — 12-month corporate merchandising plan
A 12-month rolling merchandising plan for Spain operations: budget envelopes, supplier scoring, seasonal peaks, audience mix and ESG reporting from the Madrid hub.
Four pillars of the framework
Pillar 1 — Audience: employees, clients, partners, prospects, media; weight by program objective. Pillar 2 — Calendar: 4 seasonal waves (Q1 kick-off, Q2 events, Q3 RTO, Q4 holiday) + 6 strategic spikes. Pillar 3 — Supply: 2 primary, 3 backup, 1 emergency rush vendor, scored monthly on quality/lead/price. Pillar 4 — Reporting: budget burn, NPS on gifting, ESG metrics, reverse-logistics rate. Annual envelope EUR 80-450k for 200-1500 FTE companies.
Quarterly review cycle
Each quarter close-out reviews: variance against envelope, supplier scorecards, audience NPS, ESG roll-up (rPET %, GOTS %, reverse-logistics %). Adjust next-quarter mix within ±15% before requesting CFO approval. Coordinated from the Madrid hub with MRW/SEUR/DHL España. Prices in EUR ex-IVA 21% via FACe/SII (AEAT).
Pricing & lead times — Spain
All quotes in EUR excluding IVA 21% via FACe/SII (AEAT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Madrid hub with MRW/SEUR/DHL España nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Who is this frameworks page for?
Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Spain.
What is the typical lead time?
Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.
Are prices VAT-inclusive?
No — all prices are in EUR excluding IVA 21% via FACe/SII (AEAT); invoices issued day-of-delivery.
Do you ship outside Spain?
Yes — EU-wide via DHL Express + local couriers. Customs handled from the Madrid hub.
What MOQ applies?
MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.