Event rollout framework — multi-event merch program in one annual cycle
Coordinated rollout of 6-12 events in Spain over 12 months: stage-gates, shared SKU pool, regional drop schedule, post-event reverse-logistics from the Madrid hub.
Shared SKU pool and stage-gates
A 6-12 event programme runs cheaper when 60-70% of items reuse a shared SKU pool (tote, bottle, notebook, lanyard) with event-specific personalization on 20-30% (tee, badge, sticker pack). Stage-gates: T-90 brief, T-60 SKU lock, T-45 PO, T-30 production, T-14 ship, T-0 event. Each gate has named owners across procurement, brand, events, logistics.
Regional drops and reverse logistics
Regional staging in Madrid plus 2 secondary depots reduces last-mile cost 18-25% across Spain. Reverse logistics on leftover stock: 60% reissued to next event, 25% donated to NGO partner, 15% recycled (rPET stream). All quotes EUR ex-IVA 21% via FACe/SII (AEAT).
Pricing & lead times — Spain
All quotes in EUR excluding IVA 21% via FACe/SII (AEAT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Madrid hub with MRW/SEUR/DHL España nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Who is this frameworks page for?
Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Spain.
What is the typical lead time?
Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.
Are prices VAT-inclusive?
No — all prices are in EUR excluding IVA 21% via FACe/SII (AEAT); invoices issued day-of-delivery.
Do you ship outside Spain?
Yes — EU-wide via DHL Express + local couriers. Customs handled from the Madrid hub.
What MOQ applies?
MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.