Brand system framework — visual consistency on all merch outputs
A reproducible brand system for merch in Spain: tokens, palette, decoration matrix, photo standards and approval gates from the Madrid hub.
Tokens, palette and decoration matrix
Tokens: 1 primary + 2 secondary + 3 accent colours, named with Pantone, CMYK, HEX. Decoration matrix: which decoration method (embroidery, screen, foil, laser, sublimation) applies to which surface (cotton, polyester, ceramic, metal, wood). Photo standards: product on white seamless, 3:2 ratio, ≥3000 px. Approval gates: brand sign-off at concept, mid-production proof, post-production photo set. Pantone Delta-E ≤ 2.5 guaranteed on bulk.
Versioning and asset library
Logo lockups stored in vector (SVG, AI), raster (PNG ≥ 4096 px), embroidery (DST, EMB). Asset library indexed by use-case: shirt-back, cap-front, mug-wrap, packaging-sleeve. Quarterly version bump on system tokens; deprecated versions kept 12 months. All quotes EUR ex-IVA 21% via FACe/SII (AEAT).
Pricing & lead times — Spain
All quotes in EUR excluding IVA 21% via FACe/SII (AEAT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Madrid hub with MRW/SEUR/DHL España nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Who is this frameworks page for?
Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Spain.
What is the typical lead time?
Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.
Are prices VAT-inclusive?
No — all prices are in EUR excluding IVA 21% via FACe/SII (AEAT); invoices issued day-of-delivery.
Do you ship outside Spain?
Yes — EU-wide via DHL Express + local couriers. Customs handled from the Madrid hub.
What MOQ applies?
MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.