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Annual · first fortnight of May

Branded merch for teams activating at WOMAD Cáceres

For exhibitors, sponsors, brand teams and hospitality venues inside the old town hosting tens of thousands of attendees across four free concert days. Production from our Madrid hub with delivery to the Plaza Mayor, a partner venue in the historic quarter or a named brand-team consignee in Cáceres.

WOMAD Cáceres in context

Dates
First or second week of May in each edition, with four free concert days and daytime programming that runs through the week
Venue
Old town of Cáceres, a UNESCO World Heritage Site since 1986: Plaza Mayor, Plaza de Santa María, Plaza de San Jorge, Gran Teatro and Corral de las Cigueñas
Type
Free world-music festival with daytime street programming, workshops, global market and evening concerts on three main stages
Organiser
WOMAD Foundation (the international organisation founded by Peter Gabriel) and the Ayuntamiento de Cáceres, with local production handled by the festival team

WOMAD Cáceres is the Spanish edition of the WOMAD World of Music, Arts and Dance international festival founded by Peter Gabriel. Every year, during the first or second week of May, the historic quarter of Cáceres — declared a UNESCO World Heritage Site in 1986 — is transformed into a large open-air stage where world music, workshops, food and a global crafts market converge. The Plaza Mayor, Plaza de Santa María and Plaza de San Jorge host the main stages; the Gran Teatro and the Corral de las Cigueñas add complementary programming. Entry is free and the festival draws more than a hundred thousand attendees across four days, with a distinctive mix of Extremaduran locals, international tourists, specialist media and music-industry professionals.

For an exhibitor, a sponsor, a brand team, a record label, an old-town shop or a hospitality venue around the festival, WOMAD Cáceres is a key visibility week. Activation combines presence in the squares with after-concert hospitality, encounters with international press and field work with the public: the merch needs to circulate through the cobbled streets of the old town, survive the pace of four days, look good under the May sun and be handed out without a fixed counter.

Recommended merch mix for teams activating at the festival

Light street-team apparel

Piqué polo or combed-cotton T-shirt in warm colours with the team logo on the chest and the website on the back. Sizes distributed across square staff, customer-facing team and management; breathable for working under the May sun on a cobbled plaza.

Portable giveaways for the public

Organic-cotton tote with side gusset, lanyard with event card, steel or tritan reusable bottle and a folding fan carrying the team art — everything that fits in a small daypack.

Qualified-conversation gifts

Slim power bank, vinyl or cassette set with the festival playlist, a single-colour screen-printed stoneware mug — pieces reserved for conversations with industry professionals, press and key partners.

Artist, press and partner kits

Compact box with a hard-cover A6 notebook, metal pen, set of event postcards and a small textile or wooden piece carrying the team art. Ready to hand over by name in the hospitality zone or in the Gran Teatro press room.

Production, VAT and delivery to the historic quarter

We produce from the Madrid hub with 21% VAT and B2B invoicing through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the type of activation: two hundred to one thousand totes and lanyards for sponsors with square presence, one hundred to five hundred reusable bottles, fifty to two hundred apparel pieces for the street team, twenty to fifty premium kits for artists, press and partners. Delivery is coordinated with the festival production team, with the exhibitor staff at their old-town venue or with a named consignee at a central hotel, usually seventy-two to ninety-six hours before the first concert. The historic quarter of Cáceres has restricted vehicle access and pedestrianised streets: unloading is normally organised in a short slot, with hand-trolley transit to the exhibitor venue or stand. It pays to label each batch with the exhibitor name and the stage or square where it will be handed out, so the local team can move boxes without opening them and deliver without regrouping.

Recommended planning calendar

  1. Eight to ten weeks out: confirm your own programme at the square, lock the product list, quantities per stage and sizing, and approve artwork on chest, cover or label.
  2. Five to six weeks out: receive a physical or production-grade sample and check the tote weight, the apparel colour, the bottle resistance and the fan durability under intensive handling.
  3. Three to four weeks out: launch full production and lot-level quality control, with bilingual labels (Spanish/English) when working with international press or touring artists.
  4. Final week: confirm exact addresses in the historic quarter, per-stage unloading slots, local-receiver contacts and plan restocking for the strongest festival days.

Frequently asked questions

When is WOMAD Cáceres held?

Historically during the first or second week of May, with four free concert days and daytime programming that runs through the week. The exact dates are published by the festival each year on its official site — review them before locking artwork and sizes, as the schedule can shift slightly from one edition to the next for production or weather reasons.

Can the merch be delivered to several squares in the historic quarter on the same order?

Yes. We split the order by stages and label each batch with the square or exhibitor venue, the unloading slot and the named receiver. This simplifies unloading on pedestrianised streets and reduces regrouping in destination.

What is a safe production lead time for a small exhibitor?

For totes and screen-printed apparel, four to five weeks from artwork approval. For premium boxes with die-cut, debossed or vinyl pieces, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.

Is Corp-Merch a partner or official supplier of WOMAD Cáceres?

No. Corp-Merch is an independent external supplier that helps exhibitors, sponsors, brand teams and hospitality venues prepare their own merch for the festival. It does not organise, sponsor or represent the WOMAD Foundation or the Ayuntamiento de Cáceres.

Corp-Merch is an independent external supplier for exhibitors and teams activating during the festival. This page helps participating teams prepare their own merch for the four days in the historic quarter of Cáceres; it does not represent the WOMAD Foundation, the Ayuntamiento de Cáceres or their sponsors.

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