Vino y Cultura — Rioja merch for participating teams across La Rioja

Merch planning for Vino y Cultura — Rioja wineries and wine-tourism teams

Dates

September — October (historical harvest and harvest-culture pattern)

Main venues

Wineries, wine museums, cloisters and old towns of Logroño, Haro, Laguardia, Briones and villages of the Ebro valley

Vino y Cultura — Rioja is the umbrella label that gathers the cultural and wine-tourism calendar of La Rioja during the harvest: wine festivals, winery open days, vintage launches, institutional tastings, wine markets in town squares, concerts in wineries, art exhibitions in old-town galleries and trade missions with international delegations. It is a very specific window of the year for wineries presenting their vintage, for the regulatory councils receiving international press and for the wine-tourism agencies organising routes along the Ebro valley.

For wineries and communications teams, careful merch selection serves three different functions — it registers the vintage and the winery in the hands of HORECA buyers and specialist press, reinforces the winery's brand at welcome desks and ephemeral tasting stands, and accompanies international delegations spending the week touring the valley. The final recipient is usually a professional buyer, a journalist or an institutional guest accustomed to judging packaging and product quality, which forces care with marking, chromatic consistency and bilingual marking (Spanish-English for international HORECA).

Production and calendar logistics

Lock the run per winery and recipient before producing — the calendar hosts very different teams and the segmented delivery by winery simplifies arrival in the valley. Wineries usually sit in small municipalities: access is limited and loading windows concentrate on the days just before the cycle. That is why many teams split the delivery between the winery, a consignee in Logroño or Haro and a hotel or office in the Riojan capital as a pre-cycle buffer.

The most common decoration methods are screen printing, embroidery and laser engraving on metal, glass or wood — the latter pairing especially well with wine aesthetics and local products. Standard production lead time from our Madrid hub is five to eight working days for printed items and four to six weeks for embroidered or assembled sets. For wineries with last-minute squeezes there is a ten-day rush shift with a thirty-five per cent surcharge, provided stock is confirmed and artwork is approved at physical-sample level.

Invoicing is in euros with 21% IVA added on the B2B invoice, under FACe / Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT). When the recipient is intra-community, reverse-charge applies; invoices to clients outside the European Union are issued without IVA under the regulation. Each order is documented with an internal purchase order, delivery note and, on request, a conformity act with a photograph of the packaging per recipient.

Frequently asked questions