Annual · summer programming
For musicians, labels, hospitality venues and sponsors filling the plazas and pedestrian streets of the Cuenca old quarter during a week of open-air concerts and indoor shows. Production from our Madrid hub with delivery to the main stage, a partner venue on the Plaza Mayor or the artist's hotel.
Sonidos de Cuenca is the summer music event that fills the plazas and pedestrian streets of the Cuenca old quarter, whose Historic City has been a UNESCO World Heritage Site since 1996. The programme combines a main open-air stage set up on one of the old-quarter plazas — Plaza Mayor, Plaza de la Merced or other squares inside the medieval layout — with intimate indoor shows at local halls and complementary programming at hospitality venues spread between the old quarter and the modern city. The event draws over a week of Cuenca-based audiences, tourists on the heritage-villages route, specialist press and national musicians who use the format to present work in a distinctive setting.
For a musician, a label, an old-quarter hospitality venue or a programming sponsor, Sonidos de Cuenca is a key visibility week. Activation combines presence at the main stage with indoor work in the clubs, meetings with programmers and post-concert record signings: the merch needs to circulate through the cobbled streets of the old quarter, survive the heat of a Castilian summer and be handed out without a fixed counter in pedestrianised plazas.
Combed-cotton T-shirt or piqué polo in warm colours with the artist or label name on the chest and the concert date on the back. Sizing distributed across band, stage tech and merch desk; breathable for open-air concerts in the height of a Cuenca July.
Organic-cotton tote with side gusset, lanyard with the week's poster, reusable bottle and a folding fan carrying the artist art — everything that fits in a small bag and survives a plaza concert afternoon.
Picture-disc vinyl or screen-printed cassette with the concert artwork, digipack CD with an inner booklet, set of hand-signed postcards — pieces reserved for qualified fans and collectors at the merchandise table.
Compact box with an A6 notebook, metal pen, festival postcard and a USB drive or QR code carrying the concert playlist. Ready to hand over by name in the main-stage press room or at the artist's hotel.
We produce from the Madrid hub with 21% VAT and B2B invoicing through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the artist or label profile: two hundred to five hundred apparel pieces for mid-size tours, two hundred to one thousand totes and lanyards for the plaza public, fifty to two hundred vinyl or cassette units in limited editions, twenty to fifty premium kits for press and programmers. Delivery is coordinated with the main-stage team, with the artist's merchandise table, with the old-quarter hospitality venue or with the artist's hotel, usually forty-eight to seventy-two hours before the first concert. The Cuenca old quarter has restricted vehicle access and pedestrianised streets: unloading is normally organised in a short slot, with hand-trolley transit to the stage or hospitality venue. It pays to label each batch with the artist or label name and the delivery point (stage, hospitality venue or hotel) so the local team can move boxes without opening them and deliver without regrouping.
Historically during the summer months, with a central week of open-air concerts and indoor shows. The exact dates are published by the festival each year on its official site — review them before locking artwork and sizes, as the schedule can shift slightly from one edition to the next for production or weather reasons.
Yes. We split the order by delivery point — main stage, artist merchandise table, old-quarter hospitality venue or artist's hotel — and label each batch with the destination, the unloading slot and the named receiver. This simplifies unloading on pedestrianised streets and reduces regrouping in destination.
For totes and screen-printed apparel, four to five weeks from artwork approval. For vinyl and cassettes in limited editions, five to seven weeks due to the pressing-plant schedule. For premium boxes with die-cut, debossed or special packaging, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.
No. Corp-Merch is an independent external supplier that helps musicians, labels, sponsors and hospitality venues prepare their own merch for the festival. It does not organise, sponsor or represent the Ayuntamiento de Cuenca or the festival organisation.
Corp-Merch is an independent external supplier for artists, labels and teams activating during the festival. This page helps participating teams prepare their own merch for the week of concerts in the Cuenca old quarter; it does not represent the Ayuntamiento de Cuenca or the festival sponsors.