SiGMA Group · Fiera di Roma · 1–4 December 2026
For online and land-based gaming operators, affiliates, studios, platform providers, Italian (ADM) and European regulators, hospitality and technical press teams that need booth apparel, high-volume giveaways, lead-capture gifts, VIP kits and booth material delivered on opening day at Fiera di Roma. EUR + 21% VAT invoiced through FACe and the SII of the AEAT, with 24–48 h delivery from the Madrid hub or from a logistics hub in Roma-Sud to a named consignee at the stand or at the corporate hotel in the historic centre.
SiGMA World Rome is the European edition of the SiGMA Group and brings more than 12 000 professionals from the gaming, affiliate, operator and platform-provider ecosystem to the Fiera di Roma halls. The 2026 edition lands at a key regulatory moment in Italy with the update of ADM licences and the debate about opening the market to new international operators, which adds a particularly dense compliance agenda. For brand teams the issue is not just printing the artwork: it is coordinating quantities by shift, avoiding queues at the Fiera di Roma ramp with prior slot from the exhibitor manual, and keeping margin for emergency restock when stock runs out before the close of day two.
A typical brief that lands on our desk combines technical polos and T-shirts with the operator's logo and country of origin for booth staff, hoodies for account managers walking the halls, softshell-style light layers for the open-air receptions at the Palazzo dei Congressi, recycled-cotton tote bags and 500 ml bottles with single-colour engraving for fast counter hand-out, thick-ribbon lanyards with metal snap and credential holders for the thousands of credentialed trade visitors, 5 000–10 000 mAh power banks with integrated cable for qualified leads, and gift boxes with engraved glass, datasharp and premium notebook for VIPs and ADM delegates invited to dinners at the Hotel de Russie or Ristorante La Pergola. The Madrid hub handles the full order and ships by road (SEUR, Correos Express, GLS Spain) to the freight forwarder's warehouse in Madrid with an air booking reserved to Roma-Fiumicino (AZ, IB) or by sea to the port of Civitavecchia; bulky lots (over 12 packages) are consolidated at the forwarder's warehouse with the EU export paperwork and delivered to the forwarder's warehouse in Roma-Sud ready for final delivery to Fiera di Roma.
For SiGMA World Rome 2026 we add two recurring pieces: a compact 12 L backpack with the operator's logo for press kits travelling from Madrid, Lisbon, Sofia and Malta, and a numbered premium-boxed gift set for ADM delegates and European Commission officials. These sets are delivered in neutral packaging with personalised card in Italian and English, comply with CE/UKCA marking rules for the European market and are documented with a signed delivery note at destination. The customs flow for stock crossing between EU countries is simplified by the absence of any intra-EU DUA; we invoice in EUR with Spanish VAT added and apply reverse-charge when the intra-EU B2B client provides a valid VIES number.
220 GSM organic-cotton polos and technical T-shirts with embroidery or screen print of the operator in Italian and English, hoodies for account managers walking the halls, softshell-style light layers for the open-air receptions at the Palazzo dei Congressi, and caps and aprons for hospitality staff at the outdoor bars.
Recycled-cotton tote bags with two-colour screen print in Italian and English, 500 ml stainless-steel bottles with single-colour engraving, A5 notebooks with recycled-paper cover, blue-ink pens with cardboard barrel, thick-ribbon lanyards with metal snap and transparent credential holders for SiGMA badges.
5 000–10 000 mAh power banks with integrated cable, wireless chargers, USB-C hubs, cork and bamboo desk sets, and in-ear headphones with charging case — reserved for conversations with operators, affiliates and regulators identified in the client CRM.
Boxes with engraved glass, datasharp and premium notebook for VIPs and ADM delegates, 12 L backpacks with padded compartment for technical press, numbered premium-boxed sets for European Commission officials, and neutral packaging with personalised card in Italian and English for SiGMA Europe Summit speakers.
The SiGMA World Rome calendar leaves little margin: the average exhibitor locks the product list and quantities six weeks before doors open and needs a physical prototype approved four weeks before to avoid marking errors that get paid in reprints. We usually hold reserved stock in the Madrid hub for recurring pieces (white polos, tote bags, lanyards, bottles) that we can produce and deliver in 7–10 working days; for pieces with bespoke embroidery (operator logo, country of origin, stand number) the window stretches to 10–14 working days. For VIP sets and gift boxes we recommend closing the order 4–5 weeks before so we can present a physical prototype to the client and validate packaging, engraving and personalised card.
The Madrid hub consolidates the full order and delivers to the client's freight forwarder in Roma-Sud with an air booking reserved to Roma-Fiumicino (AZ 614, IB 3235) or by road (SEUR, Correos Express Italia, DHL Italia) with 4–5 working days transit from Madrid; bulky lots (over 12 packages) require separate consolidation. The intra-EU flow is simplified by the absence of any intra-EU DUA; we invoice in EUR with 21% Spanish VAT added (reverse-charge when the client provides a valid VIES number), deliver the material to the forwarder's warehouse in Roma-Sud, and the forwarder handles the final transport to Fiera di Roma through the North ramp (access from Via Portuense). For direct delivery at the exhibitor's stand, the ramp has restricted windows (morning of 29 and 30 November) and requires a delivery note signed by the exhibitor and a prior slot from the exhibitor manual.
The B2B invoice is issued in EUR with 21% VAT added, dispatched via FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the relevant EU directive article. Each delivery is confirmed with a signed delivery note at destination and, when requested, with a photo of the material unloaded at the stand or at the corporate hotel concierge in the historic centre. The returns flow is documented on the 5 December breakdown delivery note and is coordinated with the client's freight forwarder so that unsold stock returns to the client's warehouse in Madrid, Lisbon, Sofia or Malta within 48–72 h.
SiGMA World Rome 2026 takes place 1–4 December 2026 at Fiera di Roma (Via Portuense 1645, Roma), with the SiGMA Europe Summit on 30 November and the build-up days on 29–30 November. The official dates are confirmed on sigma.world; we use that reference for every shipment that cannot tolerate a date slip.
Yes, with a prior slot. The Fiera di Roma North ramp has limited loading windows (morning of 29 and 30 November) and requires a delivery note signed by the exhibitor and a prior slot from the exhibitor manual; we recommend combining that delivery with backup stock at the freight forwarder's warehouse in Roma-Sud or at the corporate hotel in the historic centre for emergency restock during the show.
We apply reverse-charge when the intra-EU B2B client provides a valid VIES number; the invoice is issued in EUR without Spanish VAT and the client self-assesses VAT in their country. For non-EU clients the invoice is issued without VAT citing the relevant EU directive article.
No. Corp-Merch is an independent external supplier that helps exhibitors, sponsors and press teams prepare their own merch for SiGMA World Rome. It does not organise, sponsor or represent SiGMA Group or Fiera di Roma.
Corp-Merch is an independent external supplier for companies participating in SiGMA World Rome 2026. This page helps those teams prepare their own merch for the event; it does not represent SiGMA Group or Fiera di Roma.