SiGMA Group · Festival Arena, Dubai Festival City · 15–17 March 2027
For platform suppliers, studios, payment providers, affiliate networks, compliance officers, LATAM and CIS delegations and hospitality teams that need booth apparel, high-volume giveaways, lead-capture gifts, VIP kits and booth material delivered on opening day of the stand at Dubai Festival City. EUR + 21% VAT invoiced through FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT), with 18–24 working-day production from the Madrid hub and 24–48 h delivery to a named consignee at Festival Arena or at the corporate hotel near Dubai Festival City or on Sheikh Zayed Road.
SiGMA Eurasia Dubai is the spring regional for the SiGMA World group and follows the autumn edition in Malta by six months, which makes Dubai the bridge between the European and the South Asian / LATAM cycles. The 2027 edition at Festival Arena brings together over 200 brands across platforms, slots, payments, affiliates and compliance, with a strong CIS and LATAM presence drawn by the venue's proximity to the financial free zone, the airport and the corporate hotel cluster. For brand teams the issue is not just printing the artwork: it is coordinating quantities by shift, pre-labelling by recipient tier (operators vs. affiliates vs. regulators), avoiding the queue at the venue ramp during the morning of day one, and keeping margin for emergency restock at the stand when bottles run out before the afternoon rush of day two.
A typical brief that lands on our desk combines 220 GSM organic-cotton polos and T-shirts with embroidery or screen print of the exhibitor logo, softshell-style light layers for account managers walking the aisles (Dubai in March is warm outdoors and cool inside the air-conditioned halls), recycled-cotton tote bags and 500 ml bottles with single-colour engraving for fast counter hand-out, thick-ribbon lanyards with metal snap and credential holders for the thousands of credentialed trade visitors, 5 000–10 000 mAh power banks with integrated cable for qualified leads, and gift boxes with engraved glass, pen and notebook for VIPs and operators invited to dinners at the Dubai Creek Golf Club or on the dhow dinner cruises. The audience skews male and over 30, which shifts the apparel split toward medium and large, and the colour palette tends to favour navy, anthracite and burgundy over lighter shades that mark easily during long exhibition days.
220 GSM organic-cotton polos and T-shirts with embroidery or screen print of the exhibitor, light layers for account managers walking the aisles, softshell-style jackets for outdoor hospitality staff at the terrace stands, caps for the outdoor pitches at Festival Plaza, and aprons for hospitality staff serving the closing party.
Recycled-cotton tote bags with two-colour screen print, 500 ml stainless-steel bottles with single-colour engraving, A6 notebooks with recycled-paper cover, blue-ink pens with cardboard barrel, thick-ribbon lanyards with metal snap and transparent credential holders for SiGMA badges.
5 000–10 000 mAh power banks with integrated cable, wireless chargers, USB-C hubs, cork and bamboo desk sets, and in-ear headphones with charging case — reserved for conversations with operators, affiliates and compliance officers identified in the exhibitor CRM.
Boxes with engraved glass, pen and premium notebook for VIPs and invited operators, numbered sets for regulators and ministry officials, 12 L backpacks with padded compartment for technical press, and neutral packaging with personalised card for CIS and LATAM delegations.
The SiGMA Eurasia calendar leaves little margin: the average exhibitor locks the product list and quantities six weeks before doors open and needs a physical prototype approved four weeks before the March dates to avoid marking errors that get paid in reprints. We usually hold reserved stock in the Madrid hub for recurring pieces (white polos, tote bags, lanyards, bottles) that we can produce and deliver in 7–10 working days; for pieces with bespoke embroidery (exhibitor logo, country of origin, stand number) the window stretches to 10–14 working days. For VIP sets and gift boxes we recommend closing the order 4–5 weeks before so we can present a physical prototype to the client and validate packaging, engraving and personalised card against the live appearance of the brand identity.
The Dubai leg is reserved for last-mile and emergency restock: when stock runs out before noon of day two we can ship a top-up from our partner warehouse in Jebel Ali Free Zone or from a logistics hub near Dubai International Airport with scheduled delivery to Festival Arena in under 24 hours. The customs flow for lots arriving from outside the UAE is coordinated with the client's freight forwarder and stays out of our invoice: we deliver the goods with the import customs declaration already processed by the client, ready to enter Festival Arena through the main ramp and be signed for by the named consignee at the stand.
The B2B invoice is issued in EUR with 21% VAT added, dispatched via FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UAE and non-EU clients the invoice is issued without VAT citing the relevant EU directive article, and the client settles the UAE VAT through its own filings. Each delivery is signed at destination and, when requested, with a photo of the material unloaded at the stand or in the corporate hotel concierge. The returns flow is documented on the day after breakdown with a manifest of surplus stock that we collect from Festival Arena and consolidate for the next edition or for the autumn Malta cycle.
SiGMA Eurasia Dubai 2027 takes place 15–17 March 2027 at Festival Arena, Dubai Festival City, Dubai, UAE, with build-up on 14 March and the closing party on 17 March at 18:00. The official dates are confirmed on sigma.world/summits/eurasia; we use that reference for every shipment that cannot tolerate a date slip.
Yes, with a prior slot. The Festival Arena ramp has restricted access (morning of 14 March) and requires a delivery note signed by the exhibitor; we recommend combining that delivery with backup stock at the corporate hotel near Dubai Festival City or at the JAFZA warehouse for emergency restock during the show.
We coordinate with the client's freight forwarder. We invoice in EUR and deliver the material to the forwarder's warehouse in JAFZA with the import customs declaration already processed by the client; the forwarder handles the clearance and the final delivery to Festival Arena through the main ramp.
No. Corp-Merch is an independent external supplier that helps exhibitors, sponsors and press teams prepare their own merch for SiGMA Eurasia Dubai. It does not organise, sponsor or represent the SiGMA Group or Festival Arena.
Corp-Merch is an independent external supplier for companies participating in SiGMA Eurasia Dubai 2027. This page helps those teams prepare their own merch for the event; it does not represent the SiGMA Group, Festival Arena or any exhibitor or sector association.