Nine-day city festival · Saturday after 15 August · Bilbao, Bizkaia
For hospitality teams, sponsor activations and brand experiences deployed across Aste Nagusia Bilbao (Semana Grande de Bilbao, nine days from the Saturday after 15 August across the Casco Viejo, Plaza del Arenal, Plaza Nueva, the Abandoibarra riverbank and the Txurdinaga park bullring, with the Marijaia mascot launch, daily txistu concerts on the balcony of the Teatro Arriaga, evening bullfights in Vista Alegre, the Pregón opening at the Teatro Arriaga, concerts in Kobetamendi and a sponsor-circuit that runs from the txosna tents around the Ayuntamiento to the stands of partner brands along the Gran Vía and the Guggenheim Bilbao). EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery to a named consignee in central Bilbao, a sponsor txosna at the Aste Nagusia fairgrounds or a hotel along the Gran Vía.
Aste Nagusia is the most important popular festival on the Basque calendar and the defining moment of the Bilbao summer: a nine-day programme that begins with the Marijaia mascot unveiling at the Teatro Arriaga balcony and the Pregón opening speech by a Basque cultural figure, runs through daily txistu concerts on the same balcony, evening bullfights in the Vista Alegre bullring, free concerts in the Kobetamendi rock stage and the Etxebarria stage, the txosna tent circuit in the Casco Viejo and Abandoibarra fairgrounds, the famous Big Wednesday closing concert in Mallona and a parallel circuit of sponsor activations that runs from the txosna at the Ayuntamiento to the stands of partner brands along the Gran Vía and the Guggenheim Bilbao. The festival attracts Basque and Spanish press from Berria, Deia, El Correo and Bilbao Diario, sponsor activations from banks, telecoms, drink brands, sports federations and luxury watch brands, and the summer hospitality cycle of Bilbao’s flagship hotels and txokos.
For sponsor delegations and hospitality teams the operational challenge is to coordinate with a nine-day urban festival in the north of Spain: Bilbao climate in August averages 26 °C during the day and 17 °C in the evening, the AP-8 motorway from Donostia or the A-8 from Santander carries the freight and hospitality is set up in either the central Gran Vía (Hotel Carlton, Hotel Ercilla, Hotel López de Haro), the riverside (Hotel Meliá Bilbao, Hotel Hesperia Bilbao, Hotel Miró Bilbao near the Guggenheim) or in the Casco Viejo txoko circuit. The briefs we typically receive combine weatherproof apparel for the txosna welcome team (rain-resistant outerwear, woven espadrille-inspired apparel, Basque-themed polo shirts), bullring-appropriate accessories for the palco team (light Panama-style hats, woven leather belts, fine merino knits for evening use), txosna-and-stage hand-out for crowds (eco bottles, organic tote bags, premium paper fans), and final gifting sets with Basque produce (Idiazábal cheese, Bizkaia txakolí, conservas from Bermeo, Gilda peppers from Tolosa) for visiting international partners from Madrid, Paris, Lisbon and Berlin.
The Madrid and San Sebastián hubs handle the entire order and deliver by road (SEUR, Correos Express, DHL) to a named consignee in Bilbao: a sponsor txosna at the Aste Nagusia fairgrounds, the txistulari balcony at the Teatro Arriaga on Calle del Arenal, the palco area at Vista Alegre, the sponsor’s hotel on Gran Vía or the txokna offices in the Casco Viejo. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
Weatherproof 220 GSM organic-cotton polos with Basque-themed screen-print in brand-matched Pantone for the txosna welcome team, light Panama-style woven straw hats for the palco staff at Vista Alegre, fine merino knits for the evening txistulari concerts, woven espadrille-inspired aprons for the pintxo station, rain-resistant outerwear for the late-night concerts in Mallona and recycled-cotton denim aprons for the food sponsors in the chosna circuit.
Premium notebooks whose covers are wrapped in the Aste Nagusia art print, fine-tip pens with the Bilbao city silhouette, organic-cotton tote bags screen-printed with the Marijaia mascot, enamel pins with the Aste Nagusia seal, branded matchboxes for the late-night txosna nights and linen bookmark ribbons for the printed festival programmes — 800 to 3,500 units per edition.
Compact branded power banks in muted design, USB-C hubs for the Teatro Arriaga press booth, foldable wireless chargers for the sponsor’s mobile host team, screen-printed notebook + pen sets for visiting press from Berria, Deia, El Correo and Bilbao Diario, signed cultural programmes for the Pregón opening and archival limited-edition prints for visiting cultural guests from the Azkuna Zentroa and the Guggenheim — 80–220 premium units per edition.
Premium hard-bound festival programmes with the sponsor’s seal, Basque gourmet sets (Idiazábal cheese, Bizkaia txakolí from the Rioja Alavesa, conservas from Bermeo, Gilda peppers from Tolosa, Txangurro from Santurtzi), numbered limited editions of the Aste Nagusia catalogue, bilingual Spanish-Basque-English signage and named delivery to the sponsor’s txosna at the Ayuntamiento fairgrounds, the palco at Vista Alegre or the sponsor’s suite at Hotel Carlton or Hotel Ercilla on Gran Vía.
The brand operation at Aste Nagusia Bilbao is usually coordinated between Madrid and San Sebastián hubs: the San Sebastián warehouse handles most graphic and light textile pieces (Basque-themed polos, Panama-style hats, woven espadrille-inspired apparel) thanks to its proximity to Bilbao's harbourside and the chosna circuit, while the Madrid hub serves as the dispatch node for special pieces (Basque gourmet sets, signed Pregón programmes, archival limited-edition prints). Delivery is by road to a named consignee — a sponsor txosna at the Aste Nagusia fairgrounds, the txistulari balcony at the Teatro Arriaga, the palco area at Vista Alegre, the sponsor’s hotel on Gran Vía or the sponsor’s offices in the Casco Viejo. The usual delivery window is 24–48 hours with prior appointment, since the festival runs in August and the AP-8 from Donostia carries heavy weekend traffic.
We keep reserved stock at the Madrid and San Sebastián hubs for the recurring items — Basque-themed polos, Panama-style hats, woven belts with generic artwork — that we can produce and ship in 7–10 working days. For pieces with personalised embroidery (sponsor’s monogram, txosna number, limited-edition print) the window moves to 12–14 working days. For sponsors with bespoke hospitality pieces (numbered sets with Bizkaia leather goods, signed Pregón programmes for visiting cultural figures) we recommend closing the order 4–5 weeks before the opening day due to the seasonality of the gourmet products and the print run in the workshops of Bilbao and Caiso Viejo.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material at the txosna gate or in the sponsor’s suite at Hotel Carlton.
Historically for nine days from the Saturday following 15 August, with the Marijaia mascot unveiling and the Pregón opening at the Teatro Arriaga balcony, evening bullfights at Vista Alegre, free concerts at Kobetamendi and the chosna circuit across the Casco Viejo and Abandoibarra fairgrounds. Exact dates for each edition are confirmed by the Ayuntamiento de Bilbao and Bilbao Turismo.
Yes, to a named consignee: a sponsor txosna at the Aste Nagusia fairgrounds, the txistulari balcony at the Teatro Arriaga on Calle del Arenal, the palco area at Vista Alegre, the sponsor’s hotel on Gran Vía or the sponsor’s offices in the Casco Viejo. For sponsors with multiple recipients we consolidate to a single hub address and the sponsor’s internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps sponsoring companies, hospitality teams and brand activations prepare their own merch for the event. It does not organise, sponsor or represent Aste Nagusia Bilbao, the Ayuntamiento de Bilbao or the Bilbao city festival commission.
Corp-Merch is an independent external supplier for companies that take part in Aste Nagusia Bilbao. This page helps those teams prepare their own merch for the event; it does not represent the festival, the Ayuntamiento de Bilbao or the Bilbao city festival commission.