Production briefing before you brief the workshop
- Location
- Tbilisi, Georgia (specific venue details confirmed by the organiser against the current exhibitor manual)
- Calendar
- SBC Summit Tbilisi 2026, autumn edition — two main days plus a pre-event partner dinner and a post-event networking brunch
- Format
- Two-day B2B iGaming and sports betting summit with halls segmented by vertical (operators, affiliates, payments, compliance, platform providers, regulation), an expo zone, demo corners, conference stages and evening networking in central Tbilisi
SBC Summit Tbilisi is the autumn home-side leg of the SBC events calendar, and for a Georgian iGaming operator, sports betting platform, affiliate network or supplier it is the rare date on the calendar where the booth programme is also a hometown programme. The audience is a mix of regional iGaming operators, sports betting platforms, affiliate teams, payment-service representatives, platform providers and the visiting wider regional CIS, Eastern European and EU SBC community, most of whom already know the brand names. The merch mix that works on a Tbilisi stand is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
A typical brief that lands on our desk combines 220 GSM organic-cotton polos with embroidery of the operator mark for booth staff and account managers walking the aisles, light layers for the often cool autumn Tbilisi air-conditioned halls, recycled-cotton tote bags and 500 ml stainless-steel bottles with single-colour engraving for fast counter hand-out, thick-ribbon lanyards with metal snap and credential holders for the thousands of credentialed trade visitors, 5 000–10 000 mAh power banks with integrated cable for qualified leads from affiliates and PSPs, and gift boxes with engraved glass, pen and notebook for VIPs and operators invited to the partner dinner and networking brunch. For European and CIS iGaming teams flying from Madrid, Riga, Warsaw, Bucharest or Yerevan, the issue is not just printing the artwork: it is coordinating quantities by shift, pre-labelling by recipient tier (operators, affiliates, PSPs, regulators, press), and keeping margin for emergency restock at the Tbilisi venue when stock runs out before noon of day two.
The operational advantage of an SBC Summit Tbilisi programme shipped from Spain is the EU-to-Spain-to-Georgia lane. Production runs on our Madrid hub with a 7–10 working-day window for stock items (white polos, tote bags, lanyards, bottles) and 10–14 working days for pieces with bespoke embroidery (operator logo, jurisdiction flag, stand number); air freight delivers to a Tbilisi consignee in 96–120 h via Istanbul IST + Tbilisi TBS, or direct sea-air consolidations from Valencia/Algeciras via Poti port deliver to a Tbilisi logistics warehouse in 7–10 working days. For VIP sets and gift boxes we recommend closing the order 4–5 weeks before so we can present a physical prototype to the operator and validate packaging, engraving and personalised card.