Annual festival
For brand-activation teams, peñas, hospitality partners and press crews that need apparel, giveaways and VIP kits ready across the nine-day San Fermín festival in the Casco Viejo and the Plaza de Toros, 6–14 July. EUR pricing with IVA 21% on B2B invoices via FACe and Suministro Inmediato de Información (SII) at the Agencia Tributaria (AEAT), production from our hub in Madrid with direct delivery to Pamplona, your hotel block or a local office.
San Fermín turns the Casco Viejo and the streets around the Plaza de Toros into a single nine-day stage. The Chupinazo rocket from the Ayuntamiento de Pamplona at midday on 6 July opens the fiestas; eight encierros then run every morning from the Cuesta de Santo Domingo to the Plaza de Toros, and the closing Pobre de Mí on 14 July wraps the cycle. The festival draws roughly a million attendees across the nine days, with several hundred thousand international visitors concentrated in the second half of the week. For brand-activation teams, peñas, hospitality venues and travelling press crews, the brief is consistent year over year: bold red-and-white livery, festival-proof fabrics, fast-booth giveaways and named VIP kits for partner meetings.
The merch programme for San Fermín is unusual because most of the audience moves on foot through narrow streets, not inside a controlled expo hall. Pieces need to survive crowds, warm July weather and outdoor handling. Polo shirts and technical t-shirts in the peña red (#C8102E) and blanco roto off-white work well for both staff and gifting; lightweight caps and brimmed hats handle the midday sun; tote bags and faja-style sashes carry the festival imagery without competing with the local peña branding. Hospitality venues around the Plaza del Castillo and the Calle Estafeta tend to refresh their service apparel and menu covers on a yearly cycle, so lead time matters.
For international teams travelling to San Fermín, the merch programme is a useful anchor for partner meetings that happen around the festival-week agenda rather than at a structured B2B fair. Many attendees use the peñas and Casco Viejo as informal meeting points with their Spanish distributors, agencies and tour-operator partners, and a coherent merch pack — a polo, a faja, a small gift — doubles as both a brand touch and a hospitality gesture. Customs paperwork for the UK, Switzerland and the Americas can add 3–5 working days to the freight window for international shipments routed through Madrid-Barajas, so the planning timeline should leave room for that.
Beyond the booth and peña merch, there are logistical decisions worth closing early: hotel reservations in Pamplona or Burlada fill up in the months before, vehicle access to the Casco Viejo changes during the encierro hours, and parking spaces along the bull-run route are almost impossible to secure without a prior agreement with the hotel or the host. Those constraints usually weigh more on the merchandiser's calendar than the production of the pieces themselves, especially when orders from several peñas are combined into a single consolidated shipment.
The most common San Fermín rotation pieces are polos embroidered with each peña's identifier, screen-printed red pañuelos, embroidered white fajas, white aprons for barra, red and white caps and brimmed hats, reusable water bottles and tote-style backpacks branded with the bar or sponsor mark. Fabric choice ranges from combed cotton for hot-summer kits to technical blends with moisture-wicking finishes for peñas that walk the route during the day.
Polo shirts, t-shirts and quarter-zips in peña red and blanco roto for activation teams working the Plaza del Castillo, Plaza Consistorial and Calle Estafeta sponsor zones. Size runs allocated per shift, breathable fabric for July heat, and branded decorative finish in Pantone-precise festival red.
Pantone-precise polos and tees in each peña's house colours, embroidered fajas (sashes) and pañuelos rojos, banners and pocket pennants for the peñas hosted at their traditional corners of the Casco Viejo. Sized and packed per peña so each association receives a single named allocation.
Embroidered service polos for restaurants and bars along the Calle Estafeta, Plaza del Castillo and Calle San Nicolás; bilingual ES/EN/EU menu covers; branded water bottles and waitstaff aprons; lanyards and credential holders for the festival-week rota.
Bilingual ES/EN press packs, branded lanyards and credential sleeves, embroidered notebook covers and premium leather portfolios for international journalists, travel-show film crews and visiting VIP guests. Kits assembled per recipient tier and delivered by name.
Before production begins, the artwork, quantities, packaging and the named recipient at each caseta, hotel or office must be locked. Pamplona is a small city with tight historic streets, so delivery windows to the Casco Viejo are best planned for early morning before the morning encierro or in the late afternoon between events; the larger hotel blocks on the outskirts of the city accept freight more flexibly. Many teams split the shipment so that a buffer pallet sits in a Pamplona hotel and the named deliveries go straight to the venue or peña corner on the day. IVA 21% is added on the B2B invoice and reported via FACe (the General Administration's electronic invoicing platform) or the Suministro Inmediato de Información (SII) real-time VAT ledger at the Agencia Tributaria (AEAT); EU intra-community deliveries follow the reverse-charge rule on a valid VIES-registered VAT number. Some promotional and printed items may qualify for the 10% IVA reducido rate when they meet the relevant Spanish category, which we confirm line by line on the quote.
San Fermín runs annually from 6 July (Chupinazo at midday from the Pamplona town hall) through 14 July (closing Pobre de Mí). The eight encierros run every morning at 8 a.m. from the Cuesta de Santo Domingo to the Plaza de Toros. The dates are fixed, so please confirm any city-specific updates on the official Pamplona tourism page before locking your merch timeline.
Yes, with planning. The Casco Viejo has restricted vehicle access during festival hours, so we typically deliver to a Pamplona hotel block or a local office in the morning before the encierro, or hand off to the named peña delegate at a pre-agreed corner. For activations inside the Plaza del Castillo or Plaza Consistorial sponsor areas, we work with the named sponsor's logistics contact.
Brand-activation teams typically order 50–500 pieces per item, peñas 30–150 member kits, hospitality venues 25–80 service polos and 100–400 giveaways, and press teams 20–60 premium kits. We size the run to the named allocation and can split a single order across several recipients.
No. Corp-Merch is an independent external supplier that helps participating teams, peñas, hospitality venues and press crews prepare their own merch for the festival. We do not organise, sponsor or represent San Fermín, the Ayuntamiento de Pamplona or any peña.
Corp-Merch is an independent external supplier to participating teams, peñas, hospitality venues and press crews. This page helps those groups prepare their own merch for the festival; it does not represent the Ayuntamiento de Pamplona, the Junta Central de las Peñas, the Plaza de Toros de Pamplona or any sponsor.