Annual Bavarian-style beer festival · late September to early October · Villaviciosa de Odón, Madrid region
For brewery sponsors, brand-activation teams, Bavarian-music festival bands, visiting German and Austrian delegations and corporate hospitality teams that need Bavarian-themed apparel, beer-tent service wear, brewery giveaways, band kits and named VIP gifts ready for the ten-day edition at the Villaviciosa de Odón festival grounds in the Madrid metropolitan area. EUR + 21% VAT invoiced through FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT), with 24–48 h delivery from the Madrid hub or the Móstoles hub to a named consignee at the festival grounds, a hotel in Villaviciosa de Odón or the Ayuntamiento de Villaviciosa de Odón offices.
The Oktoberfest Villaviciosa de Odón is the largest Bavarian-style beer festival in the Madrid region, traditionally running for ten days from late September to early October at the festival grounds of Villaviciosa de Odón, a town in the southwestern Madrid metropolitan area. The event blends Bavarian beer-tent culture with a Spanish crowd flow: imported Paulaner, Hofbräu and Erdinger breweries traditionally run their hospitality zones, Bavarian folk and brass bands play through the day, the food court serves German sausages and pretzels alongside Iberian tortilla and churros, and the daytime family programme meets the late-evening tent programme in classic Bavarian style. Visitor numbers consistently cross the six-figure threshold across the run, with peaks on the Friday and Saturday nights and on the closing Sunday.
For brewery sponsors and brand-activation teams the operational challenge is to work a Bavarian-themed festival in a Madrid-region context: apparel has to read as Bavarian (lederhosen accents, dirndl motifs, Bavarian colour palette in cream, red, blue, mustard) while remaining climate-appropriate for late-September Madrid heat and the cool festival-evening breeze; brewery giveaways have to be production-grade and co-brandable with both the festival and the brewery; band kits have to survive a ten-day run of heavy rotation; and the corporate hospitality pack has to honour visiting German and Austrian delegations without overstating the supplier's own relationship with the festival.
The briefs we typically receive for the Oktoberfest Villaviciosa de Odón combine a substantial run of beer-tent service polos and Bavarian-pattern aprons for the brewery service teams, a co-branded set of glassware and beer-tent canopies for the brewery pavilions, a series of band-staff kits with embroidered vests and lanyards for the visiting Bavarian bands, and a final hospitality gift box with Iberian cured meats, Bierzo wine or Spanish craft beer for visiting brewery and Austrian delegations. The Madrid hub handles the production and ships by road (SEUR, Correos Express, DHL) to a named consignee at the festival grounds, a hotel in Villaviciosa de Odón or the Ayuntamiento offices.
Paulaner / Hofbräu / Erdinger co-branded polos and Bavarian-pattern aprons (lederhosen-style trim, dirndl lace) for the brewery service teams, embroidered dirndl-style dresses for the welcome staff at the brewery pavilions, branded service caps and bierglas-towels with the festival seal for the beer-tent rotation.
Co-branded 1L bierstiefel (beer boots) and Steinkrug (stone-mug) glassware for the brewery pavilions, Pantone-matched beer-tent canopies with screen-printed brewery marks, branded serving trays and beer-tent tableware for the brewery hospitality, embroidered table linens with the Bavarian colour palette for the main tent (Bierzelt).
Embroidered band-staff vests with Bavarian trim, lederhosen-pattern accent polos for the Bavarian-music programme, screen-printed crew lanyards for the visiting Munich and Salzburg bands, embroidered cap and scarf sets for the festival MC team and limited-edition stage polos for the Bavarian-folk evening programme.
Bilingual welcome packs for the international visitors (ES/EN/DE), Pantone-matched limited-edition steins with screen-printed festival seal, embroidered canvas tote bags for the festival circuit, screen-printed Trachtenhut (Bavarian hats) for the brewery market and a small set of Iberian hospitality pieces (cured meats from Guijuelo, Bierzo wine, Spanish craft beer) for visiting brewery and Austrian delegations.
The branded merchandise operation for the Oktoberfest Villaviciosa de Odón is usually coordinated between Madrid, Móstoles and the festival grounds: the Madrid production hub handles the entire order and delivers by road to a named consignee at the festival grounds, a hotel in Villaviciosa de Odón or the Ayuntamiento offices. The usual delivery window is 24–48 hours with prior appointment, given that the late-September cycle coincides with regional commuter traffic on the M-50 from Madrid and the A-5 from the southwest, and that the festival logistics crew often stages inbound deliveries in the early morning before tent service starts.
We keep reserved stock at the Madrid hub for recurring items — Bavarian-pattern polos, beer-tent aprons and screen-printed steinkrugs — that we can produce and deliver in 7–10 working days. For pieces with custom embroidery (brewery co-brand, festival seal, band monogram) the window moves to 12–14 working days. For sponsors with special hospitality pieces (gift boxes, numbered brewery sets, Austrian-delegation welcome packs) we recommend closing the order 4–5 weeks before the festival opens.
The B2B invoice is issued in EUR with 21% VAT added through FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT); for intra-EU clients with a valid VIES NIF reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note at destination and, when the client requests it, with a photo of the material unloaded at the festival grounds, the brewery pavilion or the brewery hotel.
The festival traditionally runs for ten days from late September to early October at the festival grounds of Villaviciosa de Odón, with Bavarian-style beer tents, brewery pavilions, the Bavarian-music stage and a family programme by day. The exact dates of each edition are confirmed by the festival organisation and the Ayuntamiento de Villaviciosa de Odón.
Yes, with planning. We deliver to a named consignee — the festival grounds, a hotel in Villaviciosa de Odón or the Ayuntamiento offices. For breweries with several pavilions we consolidate to a single hub address and the brewery team distributes internally.
21% VAT through FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps brewery sponsors, brand-activation teams, Bavarian-music bands and visiting delegations prepare their own merch for the festival. It does not organise, sponsor or represent the Oktoberfest Villaviciosa de Odón or the Ayuntamiento de Villaviciosa de Odón.
Corp-Merch is an independent external supplier for brewery sponsors, brand-activation teams, Bavarian-music bands and visiting delegations. This page helps participating teams prepare their own merch for the Oktoberfest Villaviciosa de Odón; it does not represent the festival organisation, the Ayuntamiento de Villaviciosa de Odón or any brewery pavilion.