Annual · last Sunday of April
For sponsors, running clubs, sportswear brands and hospitality teams hosting thousands of participants and supporters across race day through central Madrid. Production from our Madrid hub with delivery to the sponsor hotel, the exhibitor booth or a partner venue in the finish-line area.
The Madrid Marathon is one of the great 42.195 km races on the Spanish athletics calendar, held every last Sunday of April with start and finish in central Madrid. The urban course runs through plazas and main arteries of the city, crosses the Manzanares and adds aid stations every five kilometres with gels, water and sports drinks. The event gathers thousands of recreational runners, athletics clubs, elite athletes, specialist media and supporters cheering along the route, alongside sponsors and sportswear brands that set up hospitality for runners, press and corporate clients. The preceding expo concentrates nearly all registered runners in a single fairground, making it a key visibility window for technical brands and sector providers.
For a sponsor, a running club, a nutrition or sportswear apparel brand, or a corporate hospitality team, marathon day is a visibility opportunity in front of thousands of runners, specialist press and invited corporate clients. The pre-race expo and the finish-line zone are the two major contact points: the merch needs to be handed out without a fixed counter on the course, survive the pace of an intense weekend and stand up to sweat, the April sun and intensive hydration use.
Recycled-polyester technical running T-shirt or breathable piqué polo with the sponsor or club logo on the chest and the marathon date on the back. Sizing distributed across aid-station staff, hospitality team and club runners; quick-dry fabrics built for the 42.195 km pace.
Organic-cotton tote with side gusset, lanyard with bib or magnetic bib, reusable thermal bottle, customised energy-gel pack and stickers — everything that fits a small bag and survives the marathon-weekend pace.
Rollable running belt, hydration set with bottle and shaker cup, recovery set with foam roller and elastic band — pieces reserved for corporate clients and press in the sponsor hospitality zone.
Compact box with an A6 notebook, metal pen, marathon postcard and a USB drive or QR code carrying the official race playlist. Ready to hand over by name in the sponsor press room or the athlete tent.
We produce from the Madrid hub with 21% VAT and B2B invoicing through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the sponsor or club profile: two hundred to five hundred apparel pieces for technical teams, one thousand to five thousand totes and lanyards for recreational runners, one hundred to five hundred hydration giveaways for aid stations, twenty to fifty premium kits for corporate clients. Delivery is coordinated with the sponsor team at Ifema, with the hospitality team in the finish-line area, with the club manager at their training venue or with a consignee at a central hotel, usually forty-eight to seventy-two hours before the pre-race expo. Central Madrid during marathon week sees traffic cuts and pedestrianised streets: it pays to label each batch with the sponsor or club name and the delivery point (Ifema, hotel, finish-line zone or aid station) so the local team can move boxes without opening them and deliver in the correct slot.
Historically on the last Sunday of April, with the pre-race expo on Friday and Saturday at Ifema or equivalent space. The exact dates are published by the event each year on its official site — review them before locking artwork and sizes, as the schedule can shift slightly from one edition to the next for logistics or athletics-calendar reasons.
Yes. We split the order by delivery point — Ifema, finish-line zone, sponsor hotel, club venue or aid-station tent — and label each batch with the destination, the unloading slot and the named receiver. This simplifies delivery during the marathon weekend and reduces regrouping in destination.
For totes and screen-printed apparel, four to five weeks from artwork approval. For recycled-polyester technical apparel and thermal bottles, five to six weeks. For premium boxes with die-cut, debossed or special packaging, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.
No. Corp-Merch is an independent external supplier that helps sponsors, running clubs, sportswear brands and hospitality teams prepare their own merch for the event. It does not organise, sponsor or represent the Ayuntamiento de Madrid or the race's sports organisation.
Corp-Merch is an independent external supplier for sponsors and teams activating during the event. This page helps participating teams prepare their own merch for the marathon day and pre-race expo; it does not represent the Ayuntamiento de Madrid or the event's official sponsors.