International congress
For chefs and restaurants with their own slot at the congress, premium gastronomy brands (wine, oil, preserves, coffee, etc.), congress sponsors, culinary schools and international gastronomy press that need kitchen apparel, tasting kits, gifts for qualified critics and journalists, and premium keepsakes ready for the three days of Madrid Fusión at Palacio Municipal de Congresos de Madrid (Campo de las Naciones), from 26 to 28 January 2026. EUR pricing with 21% IVA on B2B invoices through FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT), shipped from the Madrid hub to the Palacio Municipal, a hotel or a logistics office in Campo de las Naciones.
Madrid Fusión is the reference international congress for fine dining and author cuisine. Organised by Vocento (through the magazine Restaurantes) and IFEMA MADRID since 2003, it gathers every year during the last week of January Michelin-starred chefs, revelation chefs, gastronomy critics, culinary schools, premium-brand sponsors (wine, oil, preserves, coffee, dairy, professional equipment) and international gastronomy press at the Palacio Municipal de Congresos in Campo de las Naciones. The 2026 edition fills the three main auditoria and the exhibition area with more than 200 exhibiting brands, thousands of accredited attendees and demo sessions, panel discussions, awards and technical tastings.
For chefs and restaurants with their own slot, premium gastronomy brands, congress sponsors, culinary schools and international gastronomy press, the merch brief is unusual. The kitchen teams need technical apparel that handles stains and heat across the demo sessions; exhibiting brands renew each year their giveaways for the technical tastings and the gifts for qualified critics (Michelin critics, gastronomy journalists) received in B2B meetings scheduled at the stand; sponsors with visibility in the auditoria need premium gifts for industry authorities; and culinary schools bring their students and faculty and need coordinated apparel. The gastronomy colour palette —rigorous black, clean white, copper, silver, gold, Jerez red— drives the textile and decoration decisions.
Logistics at the Palacio Municipal during Madrid Fusión are complex. Campo de las Naciones fills with stands carrying live kitchens, the auditoria concentrate the seated sessions, and the dock time windows are strict with prior booking. Most teams therefore schedule dock deliveries with a prior booking at the Palacio Municipal or to a hotel near Campo de las Naciones in the early morning, and assemble the stand before gates open. The congress runs with pre-issued digital credentials, so name-and-company labels with credential QR are critical for visitor logging at the stand. It pays to plan the production schedule with healthy margin: the stand is built the day before, and the kitchen merch has to be ready for the first session.
The typical Madrid Fusión rotation kit combines chef jackets and aprons with exact Pantone branding per restaurant or brand, polos and shirts for the commercial and接待 team, lanyards and badge holders with RFID chip for accreditation, functional gifts for critics and journalists (knife sets, cookbooks, wine chillers, premium wine-tasting sets), premium keepsakes for industry authorities, and ES/EN/IT/FR press bags for international gastronomy press. The textile choice mixes technical cotton with stain-resistance treatment for three days of intensive use, with a robust drape so the embroidery holds up to bleach washes and industrial ironing.
Chef jackets, aprons and hats for chefs and demo teams in technical cotton with stain-resistance treatment. Sizes split by shift and function (cook, assistant, sommelier, host), exact Pantone embroidery per restaurant or brand, and auxiliary pieces such as tabard-aprons and branded kitchen towels.
Polos, shirts and technical layers for the commercial, host and exhibiting-brand team in cotton piqué or technical blend. Exact embroidery per product line (wine, oil, preserves, coffee, equipment), lanyards in Spanish, English, Italian and French for the international rotation, and branded tote bags and tasting aprons for the technical tastings.
Professional knife sets, wine-tasting sets, large-format cookbooks, wine chillers, premium oil and salt sets, and hand-crafted gastronomy keepsakes reserved for B2B meetings with Michelin critics and trade journalists. Each gift is labelled with the critic’s name and reserved for accredited journalists.
ES/EN/IT/FR press packs with a congress dossier and session calendar, premium gift boxes for industry authorities and congress sponsors, welcome sets featuring local gastronomy produce and branded items for invited critics. Kits assembled by recipient tier and delivered by name to the stand or the hotel.
Artwork, quantities, Pantone reference by product line and the named consignee at each stand, kitchen or office have to be locked before production starts. The Palacio Municipal enforces strict dock windows and a prior booking for the carrier, so dock deliveries work best in the early morning of the day before assembly, or on assembly day before six in the evening. Most teams split the shipment between a buffer pallet in a hotel near Campo de las Naciones and named consignments to the Palacio Municipal dock with the prior booking. The 21% IVA is added on the B2B invoice and reported either through FACe (the e-invoicing platform of the Administración General del Estado) or the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT); EU intra-Community dispatches use the reverse-charge mechanism with a valid VIES NIF. Some promotional or printed items may fit the Spanish 10% reduced rate when they meet the corresponding category, which we confirm line by line on the quote.
Madrid Fusión 2026 runs from 26 to 28 January 2026, three days, at the Palacio Municipal de Congresos de Madrid (Campo de las Naciones). The congress opens each year during the last week of January. Vocento and the magazine Restaurantes publish the official calendar with sessions, speakers and sponsors on the congress site.
Yes, with a prior dock booking. Dock windows are strict during assembly and the congress, so we usually deliver to the Campo de las Naciones dock in the early morning of the day before, or on assembly day before six in the evening. For deliveries inside the stand kitchen we coordinate with the exhibitor’s assembly manager.
Chefs and restaurants with a slot order 30–50 jackets and aprons; exhibiting brands wait for the stand and 200–1,000 tasting giveaways per brand; sponsors with visibility in the auditoria 50–300 premium pieces and 100–600 auxiliary kits; culinary schools with a student delegation 25–100 student kits and 100–500 auxiliary pieces. We size the run by stand and can split one order across several product lines or sponsors.
No. Corp-Merch is an independent external supplier that helps slotted chefs and restaurants, gastronomy brands, sponsors, culinary schools and international gastronomy press prepare their own merch for Madrid Fusión. It does not organise, sponsor or represent Vocento, the magazine Restaurantes or IFEMA MADRID.
Corp-Merch is an independent external supplier for slotted chefs and restaurants, gastronomy brands, sponsors, culinary schools and international gastronomy press. This page helps participating companies prepare their own merch for Madrid Fusión; it does not represent Vocento, the magazine Restaurantes or IFEMA MADRID.
After the closing session on day three, the typical chef, restaurant and brand workflow combines returned-to-stock kitchen apparel shipped back to the host establishment, a numbered reconciliation against the named-consignee list at each stand and tasting room, and a delivery report with photos of the demo, the接待 team and the tasting set-ups. The reconciliation feeds directly into the next edition’s Pantone mix per product line (wine, oil, preserves, coffee), decoration method per item, and the critic-guest allocation; it also supports the 21% IVA records the participating company keeps for the Agencia Tributaria (AEAT). For restaurants and brands with a multi-year standing slot at the congress, we keep a master artwork library so the next cycle reuses approved ES/EN/IT/FR designs.