Biannual fashion week · February and September · Madrid
For brand activations, sponsor delegations and attending teams taking part in Madrid Fashion Week (the biannual Spanish fashion week that fills IFEMA Hall 12.1 with runway shows, showroom exhibitions and a brand-activation operation that stretches from the Recinto Ferial to the showroom district on Almagro street and the after-party circuit in Chueca and Salamanca). EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery to a named consignee at IFEMA, your hotel on Paseo de la Castellana or a Madrid showroom.
Madrid Fashion Week (the official Spanish fashion week organised at IFEMA Hall 12.1) is the biannual reference point on the Spanish fashion calendar: a week of runway shows where Spanish designers present their seasonal collections to international press, buyers and stylists, parallel showroom exhibitions along Calle de Almagro and Calle de Claudio Coello, sponsored capsule presentations inside IFEMA and a hospitality circuit that runs from the Westin Palace and Hotel Villa Magna on Plaza de las Cortes to the rooftop venues in Chueca and the art galleries in Salamanca. The event attracts delegations from LVMH, Puig, Inditex and Tendam, plus buying teams from El Corte Inglés, Zalando and the European department stores.
For brand activations, sponsor delegations and attending teams the operational challenge is to work with an event that is more showroom than booth: instead of a large stand, most activations take place along the street (a sponsor lounge at a Salamanca gallery, a hospitality suite at Hotel Urso, a pop-up at a brand's flagship on Calle de Serrano) or inside IFEMA itself (a sponsor capsule presentation at the venue, a press breakfast in the IFEMA Press Club). The briefs we typically receive combine premium street-ready staff apparel (light wool coats, technical outerwear, fine merino scarves) with lanyards and badges for accredited press and buyers, premium lookbooks and product samples for invited stylists, and final gifting sets with Madrid gourmet products (D.O. Madrid wines, aceite de oliva virgen extra, turrones de Estepa, jamón ibérico de bellota) for visiting editors and Asian/Latin American delegations.
The Madrid production hub handles the entire order and delivers by road (SEUR, Correos Express, DHL Express) to a named consignee in Madrid: the brand's Madrid flagship, the sponsoring gallery in the Salamanca district, the reference hotel on Paseo de la Castellana or the IFEMA Press Club. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
220 GSM fine merino crewnecks in brand colour with two-colour embroidery, 320 GSM technical outerwear (light wool coats, packable raincoats) for the front-row team, premium silk-cotton scarves for the hospitality suites on Paseo de la Castellana, soft leather laptop sleeves for the showroom staff and recycled-cotton denim aprons for the press breakfast crew at IFEMA.
Premium hard-bound lookbooks with cloth-wrapped covers, branded notebooks in muted tones, organic-cotton tote bags screen-printed with the capsule logo, enamel pins with the brand's house motif, fine-tip pens engraved with the capsule season number and linen bookmark ribbons for the printed show invites — 300 to 1,800 units per capsule edition.
Compact branded power banks in muted design, USB hubs for the IFEMA Press Club, foldable wireless chargers for the showroom team, screen-printed notebook + pen sets for visiting stylists and press from Vogue, Elle, Harpers Bazaar and the European fashion press — 50–140 premium units per edition.
Premium hard-bound presentation boxes stamped with the brand's monogram, Madrid gourmet sets (D.O. Madrid wines, aceite de oliva virgen extra, turrones de Estepa, jamón ibérico de bellota), limited-edition catalogues of the season with backstage photography, bilingual Spanish-English packaging and named delivery to the brand's showroom, the IFEMA Press Club or the sponsor's hotel on Castellana.
The brand operation at Madrid Fashion Week is usually coordinated from the Madrid hub: it handles most graphic and light textile pieces (lookbooks, notebooks, screen-printed tote bags, soft accessories) and serves as the warehouse for special pieces (gift sets, premium packaging, Spanish gourmet boxes). Delivery is by road to a named consignee — the brand's Madrid flagship, the sponsoring gallery in Salamanca, the reference hotel on Castellana, the showroom on Calle de Almagro or the IFEMA Press Club. The usual delivery window is 24–48 hours with prior appointment, since the event runs in winter (February) or early autumn (September) and the M-11 towards IFEMA carries heavy traffic on runway mornings.
We keep reserved stock at the Madrid hub for the recurring items — fine merino crewnecks, premium notebooks, lookbooks with generic artwork — that we can produce and ship in 7–10 working days. For pieces with personalised embroidery (brand monogram, capsule season number, limited-edition print) the window moves to 12–14 working days. For sponsors with bespoke hospitality pieces (numbered sets with Madrid ceramics, customised vintage wine cases from D.O. Madrid) we recommend closing the order 4–5 weeks before the first runway due to the seasonality of the gourmet products and the cold-chain handling of the jamón ibérico.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material in the IFEMA Press Club or in the lobby of the sponsoring hotel.
Biannually, with a February–March edition for autumn-winter collections and a September–October edition for spring-summer. The runway shows happen at IFEMA Hall 12.1, the showroom circuit moves along Calle de Almagro and the press programme is coordinated from the IFEMA Press Club. Exact dates for each edition are confirmed on the IFEMA cultural agenda and on the official event site.
Yes, to a named consignee: brand's Madrid flagship, sponsoring gallery in Salamanca, reference hotel on Paseo de la Castellana, showroom on Calle de Almagro or the IFEMA Press Club. For activations with multiple recipients we consolidate to a single hub address and the brand's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps participating brands, sponsor delegations and attending teams prepare their own merch for the event. It does not organise, sponsor or represent Madrid Fashion Week, IFEMA or any sponsoring brand.
Corp-Merch is an independent external supplier for companies that take part in Madrid Fashion Week. This page helps those teams prepare their own merch for the event; it does not represent Madrid Fashion Week, IFEMA or any sponsoring brand.