Trade fair
For exhibiting companies in the fresh-produce sector, agrarian chambers, co-operatives, central hortofrutícolas, marketers, importers and international delegations that need stand apparel, fast-rotation giveaways, qualified-lead gifts and VIP kits ready for the three days of Fruit Attraction at Recinto Ferial IFEMA Madrid, from 6 to 8 October 2026. EUR pricing with 21% IVA on B2B invoices through FACe and the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT), shipped from the Madrid hub to IFEMA, a hotel or a logistics office in Campo de las Naciones.
Fruit Attraction is the reference international trade fair for the fresh-produce sector and runs each year in the first week of October across the pavilions of the Recinto Ferial IFEMA Madrid. Organised by IFEMA MADRID and FEPEX (the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Living Plants), it gathers producers, marketers, importers, retailers and post-harvest technology suppliers from more than 50 countries, with thousands of exhibitors spread across pavilions 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 by product area (Fresh Produce, Fresh Food Logistics, Biotech Attraction, Smart Agro, Flower & Garden Attraction, Nuts Hub). Professional attendance across the three days exceeds 100,000 visitors from 130 countries, with significant weight from European, Latin American and North African buyers.
For exhibiting companies, agrarian chambers, co-operatives, central hortofrutícolas, marketers and institutional delegations, the merch brief is unusual. The stand teams renew each year the commercial and接待 apparel and need fast-rotation giveaways for the three show days; commercial delegates need gifts for qualified leads (retailers, importers) received in B2B meetings scheduled on platforms such as Fresh Produce Terminal; co-operatives bring their growers to the stand and need comfortable apparel for the three days; and corporate teams hosting boards of directors and international delegations need business VIP kits for regional authorities, retailers and trade partners. The fresh-produce colour palette —leaf green, tomato red, banana yellow, orange, sea blue— drives the textile and decoration decisions.
Logistics at IFEMA during Fruit Attraction are complex. The Campo de las Naciones fills with stands carrying high volumes of fresh product, pavilions 3 and 5 concentrate the B2B meeting areas, and the dock time windows are strict. Most teams therefore schedule dock deliveries with a prior booking at IFEMA or to a hotel near Campo de las Naciones in the early morning, and assemble the stand before gates open. The fair runs with pre-issued credentials, so name-and-company labels are critical for visitor logging at the stand. It pays to plan the production schedule with healthy margin: the stand is built at six in the morning of the day before, and the team merch has to be ready.
The typical Fruit Attraction rotation kit combines commercial polos and shirts with exact Pantone branding per product line, aprons and tabard-aprons for in-stand demonstrations, lanyards and badge holders with RFID chip for accreditation, functional gifts for leads (reusable bottles, notebooks, USBs with catalogue), branded keepsakes for authorities and international delegations, and ES/EN/FR/DE/AR press bags for trade press. The textile choice mixes combed cotton and technical piqué polo for three days of intensive wear, with a robust drape so the embroidery holds up after fruit and product stains and washes.
Polos, shirts and technical layers for the stand team, marketers and institutional delegations in cotton piqué or technical blend. Sizes split by shift and function (commercial, host, technical), exact Pantone embroidery by product line (citrus, stone fruit, vegetables, berries), and lanyards in Spanish, English and French for the three-day rotation.
Lanyards, tote bags, notebooks, pens and reusable bottles for fast hand-out across the three show days. Branded decoration with techniques that resist the intensive rub from booth passage, in fresh-produce sector colours and with reserve quantities for peaks on days two and three.
Power banks, wireless chargers, USBs with the PDF catalogue, kitchen-knife sets for chefs and premium stainless-steel accessories reserved for B2B meetings scheduled on Fresh Produce Terminal and similar platforms. Each gift is labelled with the name of the retailer or importer.
ES/EN/FR press packs with a fair dossier and product catalogue, premium gift boxes for regional authorities and international delegations, welcome sets with local product (preserves, oil) and trade-fair branded items. Kits assembled by recipient tier and delivered by name to the stand or the hotel.
Artwork, quantities, Pantone reference by product line and the named consignee at each stand, hotel or office have to be locked before production starts. IFEMA enforces strict dock windows and a prior booking for the carrier, so dock deliveries work best in the early morning of the day before assembly, or on assembly day before six in the evening. Most teams split the shipment between a buffer pallet in a hotel near Campo de las Naciones and named consignments to the IFEMA dock with the prior booking. The 21% IVA is added on the B2B invoice and reported either through FACe (the e-invoicing platform of the Administración General del Estado) or the Suministro Inmediato de Información (SII) of the Agencia Tributaria (AEAT); EU intra-Community dispatches use the reverse-charge mechanism with a valid VIES NIF. Some promotional or printed items may fit the Spanish 10% reduced rate when they meet the corresponding category, which we confirm line by line on the quote.
Fruit Attraction 2026 runs from 6 to 8 October 2026, three days, at Recinto Ferial IFEMA Madrid (Campo de las Naciones). The fair opens each year during the first week of October. IFEMA MADRID and FEPEX publish the official calendar with the pavilions assigned to each product area on the event site.
Yes, with a prior dock booking at IFEMA. Dock windows are strict during assembly and the show, so we usually deliver to the Campo de las Naciones dock in the early morning of the day before, or on assembly day before six in the evening. For deliveries inside the stand we coordinate with the exhibitor’s assembly manager.
Marketers typically order 50–300 stand polos and 500–3,000 rotation giveaways per co-operative; co-operatives 30–150 delegation kits and 100–600 auxiliary pieces; importers and retailers with a stand 25–100 host polos and 200–800 giveaways; and corporate teams with an international delegation 30–150 VIP kits. We size the run by stand and can split one order across several co-operatives or exhibiting brands.
No. Corp-Merch is an independent external supplier that helps exhibiting companies, agrarian chambers, co-operatives, marketers and international delegations prepare their own merch for Fruit Attraction. It does not organise, sponsor or represent IFEMA MADRID, FEPEX or the International Federation of Horticultural Producers.
Corp-Merch is an independent external supplier for exhibiting companies, agrarian chambers, co-operatives, marketers and international delegations. This page helps participating companies prepare their own merch for Fruit Attraction; it does not represent IFEMA MADRID, FEPEX or the International Federation of Horticultural Producers.
After the closing bell on day three, the typical exhibitor workflow combines returned-to-stock stand apparel shipped back to the marketer or co-operative warehouse, a numbered reconciliation against the named-consignee list at each stand and B2B meeting room, and a delivery report with photos of the stand setup, the接待 team and the demos. The reconciliation feeds directly into the next edition’s Pantone mix per product line, decoration method per piece, and the qualified-lead gift allocation; it also supports the 21% IVA records the participating company keeps for the Agencia Tributaria (AEAT). For marketers and co-operatives exhibiting under a co-branding agreement with chambers or other entities, we keep a master artwork library so the next cycle reuses approved designs.