Lyric season · Madrid · INAEM-MCU
For lyric producers, programmers, season pass holders, opera-friend associations and visiting delegations that take part in the International Zarzuela Festival at the Teatro de la Zarzuela in Madrid, the reference lyric programme for the genre. EUR + 21% VAT via FACe / SII (AEAT) and 24 h delivery from the Madrid production hub.
The International Zarzuela Festival at the Teatro de la Zarzuela in Madrid is the reference season for the genre in Spain: a historic hall from 1856 on Calle de Jovellanos that programmes zarzuela in its three modes —genéro grande, género chico and chamber lyric theatre— between September and January, with broadcasts on Radio Clásica (RTVE) and support from INAEM (Instituto Nacional de las Artes Escénicas y de la Música, Ministerio de Cultura). The cycle mixes nineteenth-century repertoire pieces with recovered works, contemporary commissions, recitals and an education programme for music schools and conservatoires.
For lyric producers, opera-friend associations, season subscriber associations and international delegations the operational challenge is the historic-theatre context: merch that respects the genre's classic lithography, premium packaging that survives the foyer protocol, and a season gifting aimed at the opera friends who have held the same subscription for decades. The typical brief we receive mixes bound hand programmes in classic serigraphy for collectors, embroidered gift sets stamped with the theatre's mark for opera friends, tote bags carrying the season poster for the foyers and patio, and numbered protocol pieces for authorities handed over at the inaugural gala.
The Madrid production hub handles the entire order and ships by road (SEUR, Correos Express, DHL) to a named consignee in Madrid — producer's office, opera-friend association headquarters, or the Teatro de la Zarzuela communication department itself. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number, reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without Spanish VAT citing the relevant EU directive article.
220 GSM polos and T-shirts in anthracite black or burgundy with single-colour serigraphy of the theatre's mark, softshell jacket for the weekend-show ushers, slim ties and bow ties for the protocol team, linen aprons for the foyer bar.
Hard-cover premium notebooks stamped with the theatre's anagram, embroidered gift sets carrying the season poster, limited-edition pieces signed by the guest conductors, named delivery to the box office or to the opera-friend association headquarters.
Season lanyards with metal clip, rigid badge holders for specialised press, serigraphed notebook + pen sets for music critics, lay-flat ribbed-paper gift bags with cord tie for foyer sale.
Organic-cotton tote bags with poster serigraphy, engraved eco bottles for the education-programme participants, classic serigraphed pocket fans for the late-afternoon queues, co-branded merch sets for sponsors and for authorities at the inaugural gala.
The brand operation at the International Zarzuela Festival is coordinated from the Madrid production hub itself: the production team is less than 4 km from the Teatro, which allows for tight cycles and reactions to last-minute poster changes without logistical penalty. Delivery runs to a named consignee — producer's office, opera-friend association headquarters, or the Teatro's communication department — within a 24-hour window from confirmation, with prior appointment at the theatre loading dock to avoid disrupting the performance schedule.
We keep reserved stock at the Madrid hub for the recurring items — hand programmes, tote bags and lanyards with generic season serigraphy — which we can produce and deliver in 5–8 working days. For pieces with custom embroidery (theatre anagram, limited-edition number) the window moves to 10–12 working days. For producers with protocol kits (numbered authority boxes, opera-friend sets) we suggest locking the brief 4–5 weeks before the season premiere.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number, reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without Spanish VAT citing the relevant EU directive article. Every delivery is confirmed with a signed delivery note at destination and, on request, a photo of the material at the theatre foyer.
The Teatro de la Zarzuela programmes its zarzuela season between September and January, with specific cycles on weekdays and main performances on weekends. The exact dates of each production are confirmed in the theatre cultural agenda and on the INAEM website.
Yes, to a named consignee: producer's office, opera-friend association headquarters, theatre communication department, or the foyer itself for direct public sale. For producers with multiple recipients we consolidate at a single hub address and the client's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number, reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without Spanish VAT citing the relevant EU directive article.
No. Corp-Merch is an independent external supplier that helps lyric producers, opera-friend associations and delegations prepare their own merch for the event. It does not organise, sponsor or represent the International Zarzuela Festival, the Teatro de la Zarzuela or INAEM.
Corp-Merch is an independent external supplier to companies and associations participating in the International Zarzuela Festival. This page helps those teams prepare their own merch for the event; it does not represent the International Zarzuela Festival, the Teatro de la Zarzuela or INAEM.