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Annual · February to March programming

Branded merch for teams activating at the Jerez Flamenco Festival

For artists, flamenco peñas, labels, hospitality venues and sponsors living two weeks of cante, toque and baile in Jerez de la Frontera. Production from our Madrid hub with delivery to the theatre, a partner peña or the artist's hotel.

The Jerez Flamenco Festival in context

Dates
Main programming during February and March, with two to three weeks of shows at theatres, peñas and heritage spaces around the city
Venue
Teatro Villamarta as the main venue, with complementary programming at flamenco peñas, Marco de Jerez wineries and heritage spaces in the historic centre
Type
Established flamenco festival with gala performances, intimate recitals at peñas, cante and baile cycles and parallel programming at wineries
Organiser
Ayuntamiento de Jerez de la Frontera and the festival's artistic direction, with local production handled by Teatro Villamarta and the partner peñas

The Jerez Flamenco Festival is one of the great international gatherings of flamenco, held each year during February and March in Jerez de la Frontera — cradle of the cante jondo and flamenco capital alongside Sevilla and Cádiz. Programming combines gala performances at the Teatro Villamarta with intimate recitals at the city's flamenco peñas, cante and baile cycles at singular spaces and complementary programming at Marco de Jerez wineries and other heritage venues in the historic centre. Over two to three weeks the event draws national and international artists, specialist media, programmers from other festivals, peña members and aficionados who fill both the Villamarta and the peñas of the Santiago, San Miguel and La Plata neighbourhoods.

For an artist, a label, a flamenco peña, a Marco winery or a sponsor, the festival weeks are a visibility opportunity in front of local audiences, aficionados from across Spain, specialist press and international programmers. Activation combines presence at the Villamarta stage with intimate recitals at the peñas, meetings with programmers and post-concert tastings: the merch needs to circulate through the neighbourhood peñas, enter the wineries with the Jerez humidity and be handed out without a fixed counter.

Recommended merch mix for artists, peñas and teams

Light artist and crew apparel

Combed-cotton T-shirt or piqué polo in understated colours with the artist or peña name on the chest and the cycle dates on the back. Sizing distributed across the artistic cast, stage tech and merch desk; breathable for indoor shows with a full house.

Portable public giveaways

Organic-cotton tote with side gusset, lanyard with the festival poster, flamenco fan carrying the artist art and a sticker set — everything that fits a small bag and survives a peña recital night.

Collector's physical edition

Picture-disc vinyl or screen-printed cassette with the cycle artwork, digipack CD with an inner booklet, set of hand-signed postcards — pieces reserved for qualified aficionados and collectors at the merchandise table.

Press, programmer and partner kits

Compact box with an A6 notebook, metal pen, festival postcard and a USB drive or QR code carrying the cycle playlist. Ready to hand over by name in the Villamarta press room or at the artist's hotel.

Production, VAT and delivery to the historic centre and the peñas

We produce from the Madrid hub with 21% VAT and B2B invoicing through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the artist or label profile: two hundred to five hundred apparel pieces for mid-size tours, two hundred to one thousand totes and lanyards for the Villamarta public, fifty to two hundred vinyl or cassette units in limited editions, twenty to fifty premium kits for press and programmers. Delivery is coordinated with the Teatro Villamarta team, with the artist's merchandise table, with the neighbourhood flamenco peña or with the artist's hotel, usually forty-eight to seventy-two hours before the first show. The Jerez historic centre has pedestrianised streets and peñas with difficult access: unloading is organised in a short slot and completed by car or on foot. It pays to label each batch with the artist or peña name and the delivery point (Villamarta, peña or hotel) so the local team can move boxes without opening them and deliver in the correct slot.

Recommended planning calendar

  1. Eight to ten weeks out: confirm the cycle calendar, lock the product list, quantities per show and sizing, and approve artwork on chest, cover or label.
  2. Five to six weeks out: receive a physical or production-grade sample and check the tote weight, the apparel colour, the vinyl or cassette quality and the packaging firmness.
  3. Three to four weeks out: launch full production and lot-level quality control, with bilingual labels (Spanish/English) when working with international press or foreign programmers.
  4. Final week: confirm exact addresses in Jerez, per-venue unloading slots, local-receiver contacts and plan restocking for the strongest festival days.

Frequently asked questions

When is the Jerez Flamenco Festival held?

Historically during February and March, with two to three weeks of shows at the Teatro Villamarta and the city's flamenco peñas. The exact dates are published by the festival each year on its official site — review them before locking artwork and sizes, as the schedule can shift slightly from one edition to the next for production or artist-availability reasons.

Can the merch be delivered to several Jerez venues on the same order?

Yes. We split the order by delivery point — Teatro Villamarta, artist merchandise table, neighbourhood flamenco peña or artist's hotel — and label each batch with the destination, the unloading slot and the named receiver. This simplifies delivery in the historic centre and reduces regrouping in destination.

What is a safe production lead time for a small artist or label?

For totes and screen-printed apparel, four to five weeks from artwork approval. For vinyl and cassettes in limited editions, five to seven weeks due to the pressing-plant schedule. For premium boxes with die-cut, debossed or special packaging, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.

Is Corp-Merch a partner or official supplier of the Jerez Flamenco Festival?

No. Corp-Merch is an independent external supplier that helps artists, peñas, labels, sponsors and hospitality venues prepare their own merch for the festival. It does not organise, sponsor or represent the Ayuntamiento de Jerez de la Frontera or the festival's artistic direction.

Corp-Merch is an independent external supplier for artists, peñas and teams activating during the festival. This page helps participating teams prepare their own merch for the weeks of shows in Jerez de la Frontera; it does not represent the Ayuntamiento de Jerez de la Frontera or the festival's sponsors.

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