Municipal summer festival · July–August · Madrid
For sponsor delegations, brand activators and attending teams taking part in Veranos de la Villa (Madrid, summer cycle organised by the Madrid City Council Culture Department, programming spread across the main stage in El Retiro park, the bandstand at the Real Jardín Botánico, the central patio at Conde Duque, the Teatro Fernán Gómez Centro Cultural de la Villa and the amphitheatre at Casa de América), with sunset concerts, open-air cinema cycles, flamenco and dance festivals, night-time exhibitions and a brand-activation operation that combines hospitality in Barrio de las Letras hotels, institutional receptions at the Palacio de Cibeles and a sustained after-office on the rooftop terraces of Salesas. EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery from the Madrid hub with direct distribution to the centre.
Veranos de la Villa is the reference municipal summer festival on the Madrid cultural calendar: six to eight weeks of multidisciplinary programming that distributes recitals, concerts, theatre and dance performances, open-air cinema cycles and night-time exhibitions between the bandstand at the Real Jardín Botánico, the stage by the El Retiro park pond, the central patio at Conde Duque, the main hall of the Teatro Fernán Gómez and the amphitheatre at Casa de América. The event draws a stable audience of Madrileños and domestic and international visitors who cross Atocha, Recoletos and the Prado-Reina Sofía axis in summer, alongside specialised cultural press and European programmers on the Iberian summer circuit.
For sponsor delegations and brand-activation teams the operational challenge is to work with an urban festival in the depth of Madrid's July-August nights: temperatures drop from 36 °C in the afternoon to 22 °C in the small hours, the streets of the centre — Recoletos, Huertas, Malasaña — handle peaks of international tourism and hospitality is set up in either Barrio de las Letras hotels (Hotel NH Collection Eurobuilding, Hotel ME Madrid Reina Victoria, Hotel Radisson Blu Madrid Prado) or corporate apartments in Justicia and Salesas. The briefs we typically receive combine light, breathable staff apparel (fine linen shirts, screen-printed bamboo fans, cotton neck scarves for the open-air hall crew), lanyards and badges for institutional guests and accredited press, personalised fans with the sponsor's monogram and a final gifting set with Madrid gourmet product (DO Vinos de Madrid wines, Sierra de Guadarrama olive oil, Sierra Norte goat cheese, Carabanchel artisanal vermouth) for invited artists and European circuit programmers.
The Madrid production hub — located within 30 minutes of the main stages — handles the entire order and delivers to the agreed location: the sponsor's office in Chamberí or Salamanca, the reference hotel in Barrio de las Letras, the City Hall offices in Palacio de Cibeles or the storage enabled at the El Retiro stage. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
180 GSM fine linen shirts in off-white or ivory with two-colour embroidery of the sponsor's monogram, 160 GSM tees for the hall team, bamboo fans screen-printed with the sponsor's logo and Madrid skyline, mercerised cotton neck scarves for night-shift staff, recycled-twill aprons for the accredited press booth at Conde Duque and breathable cotton caps for the El Retiro bandstand crew.
Premium notebooks with covers wrapped in Castilian craft paper, fine-tip pens engraved with the festival seal, organic-cotton tote bags screen-printed with the Madrid skyline (Puerta de Alcalá, Cibeles, Gran Vía), foldable bamboo fans with the sponsor's monogram, enamel pins with the summer compás and recycled-paper bookmark ribbons for the printed programmes — 200 to 1,500 units per edition.
Compact branded power banks with heat-resistant design in muted tones, USB hubs for the accredited cultural press booth at Fernán Gómez, foldable wireless chargers for the welcome team at Real Jardín Botánico, screen-printed notebook + pen sets for cultural programming delegates, national cultural press and invited programmers from France and Portugal — 50–120 premium units per edition.
Premium hard-bound notebooks stamped with the sponsor's seal, Madrid gourmet sets (DO Vinos de Madrid wines, Sierra de Guadarrama olive oil, Sierra Norte goat cheese, Carabanchel artisanal vermouth, Valle del Lozoya honey), limited editions of the festival poster screen-printed on craft paper, bilingual Spanish-English packaging and named delivery to the Teatro Fernán Gómez dressing room, City Hall offices in Palacio de Cibeles or Conde Duque dressing room.
The brand operation at Veranos de la Villa is coordinated entirely from the Madrid hub: physical proximity to the main stage in El Retiro, Conde Duque, Fernán Gómez and Casa de América enables express deliveries in under 24 hours for urgent pieces, with prior appointment at the accredited press booth or dressing room enabled at the stage. The usual delivery window is 24–48 hours with prior appointment, since the cycle runs at the height of summer holidays with Madrid receiving international tourism and Atocha carrying heavy weekend traffic from incoming visitors.
We keep reserved stock at the Madrid hub for the recurring items — linen shirts, bamboo fans, notebooks and tote bags with generic artwork — that we can produce and ship in 5–7 working days (the shortest window in the catalogue, since the entire production runs in the same hub). For pieces with personalised embroidery (sponsor's monogram, limited-edition poster number) the window moves to 8–10 working days. For sponsors with bespoke hospitality pieces (DO Madrid gourmet boxes, numbered Talavera ceramics, artisanal vermouth in lithographed bottles) we recommend closing the order 3–4 weeks before the first concert due to the delicacy of the gourmet product and the seasonality of the vermouth.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material at the Conde Duque dock or in the Fernán Gómez lobby.
Historically between July and August, with a six to eight week cycle of daily afternoon and evening multidisciplinary programming. Exact dates for each edition are confirmed in the Madrid City Council Culture Department cultural agenda and on the festival website.
Yes, to a named consignee: sponsor's office in Chamberí or Salamanca, reference hotel in Barrio de las Letras, City Hall offices in Palacio de Cibeles, storage enabled at the El Retiro stage or Conde Duque dressing room. For sponsors with multiple recipients we consolidate to a single hub address and the client's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps sponsoring companies, brand activators and delegations prepare their own merch for the event. It does not organise, sponsor or represent Veranos de la Villa, the Madrid City Council Culture Department or the municipal venues that host the festival.
Corp-Merch is an independent external supplier for companies that take part in Veranos de la Villa. This page helps those teams prepare their own merch for the event; it does not represent Veranos de la Villa, the Madrid City Council Culture Department or the municipal venues that host the festival.