Summer festival · Rioja Alavesa
For performers, music schools, programme curators, partner wineries and production teams joining the Laguardia Piano Festival in the walled medieval town of Laguardia (Rioja Alavesa, Álava). Production from our Madrid hub with 21% VAT invoicing through FACe / SII (AEAT) and delivery into the walled quarter, to a partner winery, or to a named consignee appointed by the visiting team.
Laguardia is one of the most visited villages of Rioja Alavesa, both for its heritage and for the cultural calendar that structures village life throughout the summer. The Laguardia Piano Festival takes advantage of the singular acoustics of the church of San Juan Bautista and other historic spaces of the town to programme piano recitals and chamber concerts, complemented by showcases for young performers, open masterclasses and outdoor concerts in the inner squares of the walled quarter. The combination of heritage, wine and cultural offering attracts an informed audience that travels from Vitoria-Gasteiz, Bilbao, Madrid and elsewhere in Spain, together with European visitors drawn by the Rioja Alavesa Wine Route.
For a performer, a music school, a record label, a partner winery or a town council sponsoring part of the programme, the weeks of the festival are built with long horizons: bespoke signage, technical-team uniforms, audience giveaways, accreditations and welcome kits for guest artists become tangible extensions of the brand for the weeks that follow. A well-designed t-shirt, a sturdy tote printed with the festival's monogram, or a score notebook with print quality that survives daily use all become carriers of the brand long after the season closes.
Combed cotton or piqué in warm seasonal tones —wine, ochre, off-white— with the festival or school emblem on the chest and the programme website on the back. Sizes distributed across stage crew, front-of-house, stage managers and hostesses; breathable cut for working days under the July or August sun inside the walled quarter.
Organic cotton tote with side gusset, stoneware mug for wine or coffee, a wooden hand fan and a stainless steel reusable bottle. Design inspired by the landscape palette —deep red, ochre, olive green— with two-colour screen print for a finish that resists intensive use over the festival week.
Compact box with an A5 score notebook, a metal pen, a curated selection of local records, a bottle of Rioja Alavesa wine and a printed festival calling card. Labelled by artist name and delivered directly to the dressing room or to the agreed accommodation.
Woven lanyards with the festival crest, faux-leather badge holders, a notebook and a waterproof pouch for print and digital press. Sequential numbering and named delivery to each accredited professional at the festival's press office.
We produce from the Madrid hub with 21% VAT invoicing through FACe / SII (Agencia Estatal de Administración Tributaria, AEAT) and B2B invoicing; for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the activation: three hundred to one thousand tote bags and lanyards for the audience, one hundred to three hundred t-shirts for technical teams and partners, twenty to fifty premium kits for guest artists and accredited press, fifty to two hundred mugs and reusable bottles for loyalty programmes. Delivery is coordinated with the festival organisation, with the technical team inside the historic quarter, or with a named consignee appointed by the visiting team — typically seventy-two to ninety-six hours before the first concert. Laguardia has restricted vehicle access in the historic quarter and pedestrianised streets inside the walls: unloading is organised in a short slot, with manual trolley transit to the venue or stage. It pays to label each batch with the team or sponsor name and the corresponding stage so the local team can move boxes without opening them.
For orders that cross several peninsular provinces, we consolidate production at the Madrid hub and coordinate with the logistics operator for a single shipment when the volume allows; when the consignee prefers to split by team or venue, we split the main shipment into two or three expeditions synchronised with the unloading slot confirmed by the organisation. Boxes are labelled with the event reference, the visiting team name and the destination venue, so that the accreditation or stage team can move each batch without opening it. For orders that include electronic pieces (power banks, chargers, USB drives) we declare the content in line with ADR regulations for ground transport and IATA restrictions for air freight, which avoids delays at the customs or compound filter. For companies established outside Spanish VAT territory (peninsular, the Balearic Islands and the Canary Islands have differentiated regimes) we issue the invoice with the tax rate applicable to the delivery; intra-community clients must provide their VAT number for the reverse-charge mechanism to be applied, and our finance administration team verifies it before dispatch.
Historically during July and August, with one or two consecutive weeks of programming. The exact dates of each edition are published on the festival's official channels and by the Ayuntamiento de Laguardia — check them before locking print runs, as the calendar can shift slightly each year for production or weather reasons.
Yes. We split the order by stage and label each batch with the venue or square name, the unloading slot and the named contact. This simplifies the operation inside the walls and reduces handling at destination.
For tote bags and screen-printed apparel, four to five weeks from artwork approval. For premium boxes featuring die-cut, embossed or faux-leather pieces, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.
No. Corp-Merch is an independent external supplier that helps performers, schools, labels and partners prepare their own merch for the festival. It does not organise, sponsor or represent the Laguardia Piano Festival or the Ayuntamiento de Laguardia.
Corp-Merch is an independent external supplier for teams participating in the festival. This page helps visiting teams prepare their own merch for the festival days in Laguardia; it does not represent the artistic direction of the Laguardia Piano Festival, the Ayuntamiento de Laguardia or its sponsors.
Festival merch rarely ends with the last performance. Tote bags and lanyards from an edition end up in the homes of attendees, technical team t-shirts get reassigned for the next edition, and guest-artist kits are typically archived as promotional material. If your team manages the brand with a multi-year vision, we can agree on a base graphic line (palette, typefaces, materials, neutral stock items) that stays stable from one edition to the next, with only the date, programme or guest data changing. That consistency lowers production costs, reduces seasonal waste and strengthens brand recall in front of a returning audience. For orders crossing several peninsular provinces, our account team can coordinate delivery in a single shipment or split it according to the unloading slot confirmed by the festival organisation, which reduces waiting time at destination and simplifies invoicing.
For multi-edition brands, we also offer a small-format photography pack: a printed mini-lookbook with three to five images of the previous edition's merch in use, supplied to the festival's press office and to participating teams as reference material for the next year's line. The lookbook is printed on uncoated recycled paper and bound with a single saddle stitch, ready to slip into a laptop sleeve or a press kit.