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Annual · first fortnight of August

Branded merch for teams activating at the Laredo International Jazz Festival

For musicians, labels, hospitality venues and sponsors hosting thousands of attendees across a week of concerts in the Laredo old quarter and on the beach. Production from our Madrid hub with delivery to the main stage, a partner venue in the Puebla Vieja or the artist's hotel.

The Laredo Jazz Festival in context

Dates
First fortnight of August in each edition, with a full week of evening concerts and daytime parallel programming
Venue
Old quarter (Puebla Vieja) of Laredo and main open-air stage on the esplanade next to Playa de La Salvé
Type
International jazz festival with a main open-air stage, jam sessions at hospitality venues and parallel indoor programming
Organiser
Ayuntamiento de Laredo in coordination with the Sociedad Cultural y Deportiva Laredo, with local production handled by the festival team

The Laredo International Jazz Festival is held each year during the first fortnight of August in the Cantabrian town of Laredo, with a main open-air stage set up on the esplanade next to Playa de La Salvé and complementary programming in hospitality venues inside the old quarter (Puebla Vieja). The event gathers over a week of national and international musicians, record labels, specialist media and jazz-loving audiences on the beach esplanade and in the clubs hosting the jam sessions. Laredo in the height of August offers a distinctive setting: pedestrian streets in the old quarter, the Cantabrian sea breeze at dusk and a network of hotels, bars and terraces that carry the festival's complementary programme.

For a musician, a label, an old-quarter hospitality venue or a sponsor, the festival week is a visibility opportunity in front of local audiences, Cantabrian coast tourists, specialist press and sector professionals. Activation combines presence at the main stage with indoor work in the clubs, meetings with programmers and post-concert record signings: the merch needs to circulate on the beach sand, enter the clubs in the humid summer air of the north coast and be handed out without a fixed counter.

Recommended merch mix for musicians, labels and teams

Light artist and crew apparel

Combed-cotton T-shirt or piqué polo in understated colours with the artist or label name on the chest and the tour dates on the back. Sizing distributed across band, stage tech and merch desk; breathable for open-air concerts with a Cantabrian breeze.

Portable public giveaways

Organic-cotton tote with side gusset, lanyard with the festival poster, reusable bottle and artist sticker set — everything that fits a small bag and survives a beach-night concert.

Collector's physical edition

Picture-disc vinyl or screen-printed cassette with the tour artwork, digipack CD with an inner booklet, set of hand-signed postcards — pieces reserved for qualified fans and collectors at the merchandise table.

Press, programmer and partner kits

Compact box with an A6 notebook, metal pen, festival postcard and a USB drive or QR code carrying the tour playlist. Ready to hand over by name in the main-stage press room or at the artist's hotel.

Production, VAT and delivery to the Puebla Vieja and the beach

We produce from the Madrid hub with 21% VAT and B2B invoicing through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); for EU-based clients we apply the reverse-charge mechanism where applicable. Quantities are sized to the artist or label profile: two hundred to five hundred apparel pieces for mid-size tours, two hundred to one thousand totes and lanyards for the esplanade public, fifty to two hundred vinyl or cassette units in limited editions, twenty to fifty premium kits for press and programmers. Delivery is coordinated with the main-stage team, with the artist's merchandise table, with the old-quarter hospitality venue or with the artist's hotel, usually forty-eight to seventy-two hours before the first concert. Laredo in the height of August sees the esplanade and the old-quarter access packed: it pays to label each batch with the artist or label name and the delivery point (stage, hospitality venue or hotel) so the local team can move boxes without opening them and deliver in the correct slot.

Recommended planning calendar

  1. Eight to ten weeks out: confirm the tour or festival calendar, lock the product list, quantities per stop and sizing, and approve artwork on chest, cover or label.
  2. Five to six weeks out: receive a physical or production-grade sample and check the tote weight, the apparel colour, the vinyl or cassette quality and the packaging firmness.
  3. Three to four weeks out: launch full production and lot-level quality control, with bilingual labels (Spanish/English) when working with international press or foreign artists.
  4. Final week: confirm exact addresses in Laredo, per-stage unloading slots, local-receiver contacts and plan restocking for the strongest festival days.

Frequently asked questions

When is the Laredo International Jazz Festival held?

Historically during the first fortnight of August, with a full week of evening concerts and daytime parallel programming. The exact dates are published by the festival each year on its official site — review them before locking artwork and sizes, as the schedule can shift slightly from one edition to the next for production or weather reasons.

Can the merch be delivered to several Laredo points on the same order?

Yes. We split the order by delivery point — main stage, artist merchandise table, old-quarter hospitality venue or artist's hotel — and label each batch with the destination, the unloading slot and the named receiver. This simplifies mid-August delivery and reduces regrouping in destination.

What is a safe production lead time for a small artist or label?

For totes and screen-printed apparel, four to five weeks from artwork approval. For vinyl and cassettes in limited editions, five to seven weeks due to the pressing-plant schedule. For premium boxes with die-cut, debossed or special packaging, five to six weeks. Shorter windows are possible only when stock is available and the decoration admits an express run.

Is Corp-Merch a partner or official supplier of the Laredo Jazz Festival?

No. Corp-Merch is an independent external supplier that helps musicians, labels, sponsors and hospitality venues prepare their own merch for the festival. It does not organise, sponsor or represent the Ayuntamiento de Laredo or the Sociedad Cultural y Deportiva Laredo.

Corp-Merch is an independent external supplier for artists, labels and teams activating during the festival. This page helps participating teams prepare their own merch for the week of concerts in Laredo; it does not represent the Ayuntamiento de Laredo, the Sociedad Cultural y Deportiva Laredo or their sponsors.

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