Summer flamenco cycle · June · Utrera, Seville
For sponsor delegations, brand activators and attending teams taking part in the Utrera Flamenco Festival (Utrera, Seville, programming spread across the Teatro Municipal Enrique de la Cuadra, the Caseta Municipal at the fairground and the peñas in the historic quarter —home of the Potaje Gitano since 1957, the oldest flamenco festival in Spain—), with night recitals of cante and toque, tribute days to Manuel Torre and Fernanda de Utrera, masterclasses at the Conservatorio Elemental de Música de Utrera and a brand-activation operation that combines hospitality in restored palaces, receptions at the City Hall and last-mile logistics from Seville via the A-376. EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery from the Madrid hub with daily connection to Seville.
The Utrera Flamenco Festival —whose centrepiece is the Potaje Gitano organised by the Hermandad del Rocío de Utrera since 1957, considered the oldest flamenco festival in Spain— is one of the unmissable dates on the Andalusian summer flamenco calendar: night recitals at the Teatro Municipal Enrique de la Cuadra, the festival itself at the Caseta Municipal at the fairground, open peñas in the historic quarter and tribute days to the legacy of Manuel Torre and Fernanda de Utrera, the masters who cemented the Utrera school of cante jondo. The event draws a loyal audience of flamenco aficionados from Seville, Cádiz and Málaga, national cultural press and European programmers from the jondo circuit (France, Germany, Japan) who cross over to scout the next season.
For sponsor delegations and brand-activation teams the operational challenge is to work with a grassroots festival in a small town in the Bajo Guadalquivir at the end of June: temperatures swing from 38 °C in the afternoon to 22 °C in the early hours, the streets of the historic quarter —narrow with limited shade— condition last-mile logistics and hospitality is set up in restored palaces of the historic quarter (Casa de los Cepeda, Casa Cuadra de la Hermandad) or in reference hotels in Seville (Hotel Alfonso XIII, Hotel EME Rooftop, Hotel Casa 1800) with transfer along the A-376. The briefs we typically receive combine light, breathable staff apparel (fine linen shirts, engraved bamboo fans, cotton neck scarves), lanyards and badges for invited guests and cultural press, personalised fans with the sponsor's monogram and a final gifting set with Andalusian gourmet product (Tierra de Cádiz wine, Mor olive oil, Estepa mantecados, payoya goat cheese) for invited flamenco artists and circuit programmers.
The Madrid production hub —with daily rail link to Seville Santa Justa and road connection (SEUR, Correos Express, DHL) to Utrera via the A-376 or to the named consignee in the historic quarter— handles the entire order and delivers to the agreed location: the sponsor's office in Utrera, the reference palace in the historic quarter, the City Hall offices in Plaza de Hernán Cortés or the dressing room enabled at the Teatro Enrique de la Cuadra. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
180 GSM fine linen shirts in off-white or ivory with two-colour embroidery of the sponsor's monogram, 160 GSM tees for the hall team, bamboo fans screen-printed with the sponsor's logo and Utrera skyline, mercerised cotton neck scarves for street staff, recycled-twill aprons for the accredited press booth at the Teatro and breathable cotton caps for the Caseta Municipal crew.
Premium notebooks with covers wrapped in Andalusian craft paper, fine-tip pens engraved with the festival seal, organic-cotton tote bags screen-printed with the Utrera skyline (Torre de la Merced, Santuario de Consolación), foldable bamboo fans with the sponsor's monogram, enamel pins with the flamenco compás and recycled-paper bookmark ribbons for the printed programmes — 200 to 1,500 units per edition.
Compact branded power banks in muted design, USB hubs for the accredited cultural press booth, foldable wireless chargers for the welcome team, screen-printed notebook + pen sets for flamenco programming delegates, national cultural press and invited programmers from France and Japan — 50–120 premium units per edition.
Premium hard-bound notebooks stamped with the sponsor's seal, Andalusian gourmet sets (Tierra de Cádiz wine, Mor olive oil, Estepa mantecados, payoya goat cheese, Sierra de Cádiz acorn-fed ham), limited editions of the Potaje poster screen-printed on craft paper, bilingual Spanish-English packaging and named delivery to the Teatro dressing room, City Hall offices in Plaza de Hernán Cortés or reference palace in the historic quarter.
The brand operation at the Utrera Flamenco Festival is usually coordinated between Madrid, Seville and Utrera: the Madrid local production hub handles most graphic and light textile pieces, with daily rail link to Seville Santa Justa and onward road transport (SEUR, Correos Express, DHL) to Utrera via the A-376 or to the named consignee in the historic quarter. The usual delivery window is 24–48 hours with prior appointment, since the cycle runs at the end of June, with the Rocío pilgrimage past but local verbenas slowing the A-376 on weekends.
We keep reserved stock at the Madrid hub for the recurring items — linen shirts, bamboo fans, notebooks and tote bags with generic artwork — that we can produce and ship in 7–10 working days. For pieces with personalised embroidery (sponsor's monogram, limited-edition poster number) the window moves to 12–14 working days. For sponsors with bespoke hospitality pieces (DO Andalusian gourmet boxes, numbered Triana ceramics, lithographed Estepa mantecados tins) we recommend closing the order 4–5 weeks before the Potaje due to the delicacy of the gourmet product, the fragility of the ceramics and the seasonality of the mantecado.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material at the Teatro Enrique de la Cuadra dock or in the City Hall lobby on Plaza de Hernán Cortés.
Historically at the end of June, with the Potaje Gitano as the central day on the last Saturday of the month, night recitals at the Teatro Enrique de la Cuadra and morning peñas in the historic quarter. Exact dates for each edition are confirmed in the Utrera City Council cultural agenda and in the Hermandad del Rocío de Utrera programme.
Yes, to a named consignee: sponsor's office in Utrera, reference palace in the historic quarter, City Hall offices in Plaza de Hernán Cortés, storage enabled at the Teatro or dressing room of the Enrique de la Cuadra. For sponsors with multiple recipients we consolidate to a single hub address and the client's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps sponsoring companies, brand activators and delegations prepare their own merch for the event. It does not organise, sponsor or represent the Utrera Flamenco Festival, the Potaje Gitano, the Utrera City Council or the Hermandad del Rocío de Utrera.
Corp-Merch is an independent external supplier for companies that take part in the Utrera Flamenco Festival. This page helps those teams prepare their own merch for the event; it does not represent the Utrera Flamenco Festival, the Potaje Gitano, the Utrera City Council or the Hermandad del Rocío de Utrera.