Jerez de la Frontera · Teatro Villamarta · late February–early March
For sherry houses, peñas flamencas, flamenco schools, receptive travel agencies and tourism teams activating during the late-February to early-March festival in Jerez. EUR pricing with 21% IVA via FACe/SII (AEAT), production from our Madrid hub, and direct delivery to a named consignee at the Teatro Villamarta, a peña in the Santiago quarter or a hotel near the Plaza del Arenal.
The Festival de Jerez is the international reference point for flamenco staged in its hometown. Held each year since 1996 in late February and early March, the festival puts roughly twenty evenings of cante, toque and baile on the boards of the Teatro Villamarta, while running a parallel programme of daytime workshops at the Centro de Perfeccionamiento, off-stage sessions in the peñas of the Santiago quarter and bodega presentations that draw on the city's sherry triangle. The audience is a mix of aficionados, foreign critics, school groups and visiting agents, and the city's hotels fill well before the festival opens.
For a sherry house, a peña or a flamenco school, the operational brief is closer to a music-business season than to a trade fair. Hospitality happens in converted palaces near the Plaza del Arenal, in private bodega salones and in the clubs of the Santiago quarter; the press operation runs tightly scheduled galas and workshops; and the merch has to look right at a late-evening recital or at a daytime workshop without shouting "trade-show booth". It also has to survive the walk through the narrow streets of the old quarter to a peña or a bodega, which means smaller, sturdier pieces rather than large-format printed items.
Long-sleeve shirts and knitwear in deep burgundy or chalky white with a small embroidered mark on the chest for hosts, bodega representatives and the workshop assistants. Layered with a packable overshirt for the late-evening galas.
Cardboard fans printed on both sides, woven bracelets, small-format notebooks with debossed covers and aluminium flasks that fit a jacket pocket. Designed for the audience walking between the Villamarta and the peñas of Santiago.
Bodega-branded sherry sets, hand-thrown ceramic tumblers, printed leather sleeves for tasting flights and small-format gift boxes — assembled for the bodega presentations and the after-show receptions.
Compact leather folios, branded pen-and-pencil sets and small flamenco-themed prints for the international critics and the participants in the Centro de Perfeccionamiento workshops.
We produce from the Madrid hub with EUR pricing excluding 21% IVA, which is added on the B2B invoice and reported through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); EU-based buyers can apply the reverse-charge mechanism where applicable. Quantities are sized to a compact flamenco activation: 30–80 pieces per reference for team apparel, 200–800 for visitor giveaways, 20–40 for bodega and hospitality kits. Jerez's old quarter has restricted vehicle access in the evening, particularly around the Santiago quarter; we coordinate delivery with a named consignee at a hotel near the Plaza del Arenal or with the festival's logistical contact so that boxes are shuttled to the Teatro Villamarta on a pre-agreed cart window. A hotel buffer near Calle Larga or Plaza de la Asunción covers the gap between the workshop setup and the late-evening galas.
The festival historically opens in the last week of February and closes in the first or second week of March, with galas on most nights of the run. The exact dates of each edition are published by the Ayuntamiento de Jerez in its cultural call — always confirm them before you lock artwork and sizes.
Yes, provided it is coordinated with the festival's logistics team and arrives inside the agreed setup window. Because the Santiago quarter has restricted vehicle access in the evening, most sponsors split the consignment between the Villamarta, a hotel buffer near the Plaza del Arenal and a private bodega for hospitality.
For screen-printed or embroidered apparel we usually work with minimums of fifty units per reference; for compact giveaways such as fans, bracelets or notebooks the minimum can drop to thirty. Bodega and workshop kits accept shorter runs of twenty to thirty because their value depends on personalisation.
No. Corp-Merch is an independent external supplier that helps sherry houses, peñas, flamenco schools and tourism teams activating during the event prepare their own merch. It does not organise, sponsor or represent the festival, the Ayuntamiento de Jerez or the Teatro Villamarta.
Corp-Merch is an independent external supplier for companies and teams activating during the event. This page helps participating sponsors and sherry teams prepare their own merch; it does not represent the Ayuntamiento de Jerez, the Teatro Villamarta or any festival partner.