Outdoor activation apparel
Short-sleeve polos and tees in brand colours, plus wide-brim caps or bucket hats for the late-afternoon sun. Size allocation matched to hosts, brand ambassadors, photographers and the security team across every show day.
Coastal botanical-garden concerts · July–August
Branded merch for Festival Jardins Cap Roig in Calella de Palafrugell
For sponsors, brand-activation teams, receptive travel agencies and hospitality groups running nights around the Cap Roig amphitheatre during the July–August concert series on the Costa Brava. EUR pricing with 21% IVA via FACe/SII (AEAT), production from our Madrid hub, and direct delivery to the gardens, a named on-site consignee or a hotel in Palafrugell or Llafranc.
The festival in context
- Dates
- Mid-July to late August in each edition (confirm the exact window on the official festival page)
- Venue
- Jardins Botànics de Cap Roig, Calella de Palafrugell, Castell-Platja d'Aro, Girona, Catalonia
- Format
- Open-air amphitheatre concerts inside the botanical garden, evening slots across roughly six weeks
- Organiser
- Fundació Castell de Cap Roig (a private cultural foundation)
Festival Jardins Cap Roig turns the botanical garden on the cliff above Calella de Palafrugell into a single large amphitheatre every summer. Between mid-July and late August the foundation programmes around thirty evenings of pop, rock, flamenco, jazz and Mediterranean music, with a capacity in the high thousands across the terraced stands. Sponsorship partners run branded hospitality zones, after-show receptions and guest-list programmes in parallel to the public calendar, and they need merch that survives an evening by the sea without turning into a logistics puzzle.
For a brand team, a receptive agency or a tour operator selling concert-night packages, the operational brief is unusual: the venue is open-air and coastal, the audience spends two to three hours on stone terracing with sea breeze, and most goods have to be walked down narrow garden paths rather than carried onto a hard-stand booth. The merch has to be ready before sunset on show day, packed in clearly labelled batches by recipient, and stowed in a way that staff can pick it up by headlamp when the gates close and the last shuttle departs.
Recommended merch mix for Cap Roig activations
High-volume visitor giveaways
Cardboard fans printed on both sides, cotton tote bags, recyclable wristbands and aluminium bottles for the queues and the walk back through the garden paths. Quantities typically run from five hundred to several thousand per show night.
Hospitality and partner gifts
Terracotta-coloured ceramic pieces, embroidered pouches, local food hampers or single-origin coffee sets assembled for VIP receptions. Distributed by name at the hospitality terrace, never from a busy stand.
Press and artist kits
Compact notebooks with the sponsor mark, leather coasters, refillable travel cups or branded lens cloths for the photography team. Smaller runs of thirty to fifty, marked per recipient.
Production, VAT and delivery into the gardens
We produce from the Madrid hub with EUR pricing excluding 21% IVA, which is added on the B2B invoice and reported through FACe/SII (Agencia Estatal de Administración Tributaria, AEAT); EU-based buyers can apply the reverse-charge mechanism where applicable. Quantities are sized to the activation: 50–150 pieces per reference for team apparel, 500–2,000 for visitor giveaways, 30–80 for hospitality sets. The Cap Roig site is reached through a service lane that is shared with the foundation's logistics; we coordinate delivery with the foundation's on-site team so that boxes are shuttled down to the hospitality terraces by electric cart rather than carried in by hand. A buffer stash at a hotel in Palafrugell or Llafranc covers the gap between the last truck arrival and the moment the gates open, and it also lets a brand hand over left-over pieces on the morning after the final show without disrupting the foundation's clean-up.
Recommended planning calendar
- Eight to ten weeks out: lock the product list, the size run per shift and the artwork for caps, tees, fans and ceramic pieces; confirm the bilingual label strategy for international guests.
- Five to six weeks out: approve a physical or production-grade sample with the right Pantone and the right Pantone-dyed fabric for caps and tees; finalise the packaging for individual hospitality kits.
- Three to four weeks out: launch full production with lot-level quality control, and prepare a labelled allocation per show night so that the on-site team can find the right box without opening everything.
- Final week: reconfirm the delivery window into the service lane, the named foundation contact, the hospitality-terrace location and the after-show restock plan through the hotel buffer.
Frequently asked questions
When exactly does Festival Jardins Cap Roig run?
The festival historically opens in mid-July and closes in late August, with one concert per evening in the amphitheatre. The exact dates of each edition are published on the festival's official page — confirm them there before you lock artwork and sizes.
Can the merch be delivered directly to the gardens?
Yes, provided it is coordinated with the foundation's logistics team and arrives inside the agreed service window. Most sponsors split the consignment between the venue, a hotel buffer in Palafrugell or Llafranc, and their own on-site storage so that nothing is left in a service lane overnight.
What is a workable minimum order for a small sponsor?
For screen-printed or embroidered apparel we usually work with minimums of fifty units per reference; for giveaways such as fans, tote bags or wristbands the minimum can drop to thirty. Hospitality kits accept shorter runs of twenty to thirty because their value comes from the assembly, not the volume.
Is Corp-Merch a partner or official supplier of Festival Jardins Cap Roig?
No. Corp-Merch is an independent external supplier that helps sponsors, receptive agencies and brand teams activating around the event prepare their own merch. It does not organise, sponsor or represent the festival or the Fundació Castell de Cap Roig.
Corp-Merch is an independent external supplier to companies and teams activating during the event. This page helps participating sponsors and brand teams prepare their own merch; it does not represent the Fundació Castell de Cap Roig, the Jardins Botànics de Cap Roig or any festival sponsor.