Harvest festival · September · La Rioja
For sponsor delegations, brand-activation teams and attending companies taking part in the Feria de San Mateo and the parallel Fiestas de San Mateo in Logroño (capital of La Rioja, September, with the grape harvest and the Rioja wine industry's seasonal launch around the long San Mateo weekend), with free public concerts on the Plaza del Ayuntamiento stage, the Rioja pavilion activations along Calle Portales, the institutional reception at the Government of La Rioja headquarters in Vara de Rey, and a brand-activation operation that ties winery tours of the Rioja Alta to the city festivals and the parallel Haro harvest festival. EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery from the Madrid hub with road-capable Lingerie hub for last-mile replenishment.
The Feria de San Mateo is the historic festival that closes the grape-harvest season in La Rioja: a free public city festival that opens with the traditional pisado de la uva (grape treading) ceremony at the Bodegas Marqués de Riscal or the Government of La Rioja headquarters, runs through the long San Mateo weekend with open-air programmes on the Plaza del Ayuntamiento, Calle Portales, Paseo del Espolón and the river park, and is paired with the Rioja wine industry's seasonal launch — the moment when the year's vintage is presented to the international press, distributors and importers that travel to Logroño from Mexico, Germany, the United Kingdom, the United States and Switzerland. The festival is the local counterpart to the Haro harvest festival (Batalla del Vino) and the parallel San Mateo fiestas that fill the historic quarter of Logroño with peñas, gastronomy stands and free concerts across the weekend.
For sponsor delegations and brand-activation teams the operational challenge is to plan a city festival with two parallel audiences: a free public crowd attending the Plaza del Ayuntamiento concerts and the peñas on Calle Laurel, and a B2B Rioja wine-industry audience attending the bodega tours, the institutional reception at the Government of La Rioja, the Rioja Alta vintner meetings and the parallel Riojaforum conference programming. The briefs we typically receive combine cool-weather branded apparel (jackets, fleeces, fine merino scarves) for the early-morning vineyard visits, premium Catalan-brand wineware (decanter, wine opener, sommelier notebook) for the institutional reception, hospitality-grade Rioja gourmet sets (Reserva red wine, olive oil from Navarra or La Rioja, Idiazábal-style cheese, artisanal bread) for the international importers, and a final take-home gift box with limited editions of the Rioja vintage for the international press.
The Madrid production hub — with permanent fallback to the Logroño hub for last-mile and emergency replenishment — handles the entire order and delivers by road (SEUR, Correos Express, DHL) to the named recipient: the sponsor's office in Logroño, the reference hotel in the historic quarter (Hotel Los Bracos, Hotel Calle Mayor, Hotel Marqués de Vallejo), the Government of La Rioja headquarters in Vara de Rey, the winery tour meeting point in the Rioja Alta, or the Riojaforum conference centre. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
320 GSM corporate fleeces in navy, graphite or Rioja burgundy with embroidered monogram, 280 GSM cool-weather polos for the city-walk team, packable raincoats for the street activations, fine merino scarves for the early-morning vineyard visits and recycled-cotton aprons for the sponsor pavilion at Calle Portales.
Organic-cotton tote bags screen-printed with the Rioja skyline, premium notebooks wrapped in La Rioja craft paper, fine-tip pens engraved with the festival seal, enamel pins with the Logroño Cathedral of Santa María de la Redonda icon, branded corkscrews for the Calle Laurel peñas — 1,000 to 5,000 units per edition.
Compact branded power banks in muted design, USB hubs for the Riojaforum press booth, screen-printed notebook + pen sets for international wine importers, European culinary press and Rioja wine-trade media — 80–200 premium units per edition.
Premium hard-bound notebooks stamped with the sponsor's seal, Rioja gourmet sets (Reserva red wine, extra-virgin olive oil from Navarra or La Rioja, artisanal bread, Idiazábal-style cheese, Loyola chocolate), limited editions of the Rioja vintage, bilingual Spanish-English packaging and named delivery to the Government of La Rioja reception, the historic-quarter hotel or the bodega tour meeting point.
The brand operation at the Feria de San Mateo is usually coordinated between the Madrid hub and the Logroño hub: the Madrid hub handles most graphic and light textile pieces, while the Logroño hub serves as the backup warehouse for special pieces (Rioja gift sets, premium wine packaging, ceramics) and is reachable within hours for last-mile replenishment to the festival venues. Delivery is by road to the named recipient — sponsor's office in Logroño, reference hotel in the historic quarter, Government of La Rioja headquarters, the Rioja Alta bodega tour meeting point, or the Riojaforum conference centre. The usual delivery window is 24–48 hours with prior appointment, since the festival coincides with the September grape harvest and the AP-68 towards Bilbao and the N-232 towards Zaragoza carry heavy logistics traffic.
We keep reserved stock at the Logroño hub for the recurring items — fleeces, polos, notebooks and tote bags with generic artwork — that we can produce and ship in 7–10 working days. For pieces with personalised embroidery (sponsor's monogram, limited-edition number) the window moves to 12–14 working days. For sponsors with bespoke hospitality pieces (Rioja gourmet boxes, numbered sets with La Rioja ceramics) we recommend closing the order 4–5 weeks before the festival weekend due to the seasonality of the harvest and the Reserved Bureau handling for the wine.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material at the Plaza del Ayuntamiento checkpoint, in the historic-quarter hotel reception or at the Riojaforum loading dock.
Historically around the San Mateo feast, in the third or fourth week of September, in Logroño, the capital of La Rioja, with the grape-treading ceremony, free concerts on the Plaza del Ayuntamiento, the Calle Portales wine-pavilion activations and the parallel Rioja Alta winery tours. Exact dates for each edition are confirmed in the Logroño City Council cultural agenda and on the Government of La Rioja tourism website.
Yes, to a named recipient: sponsor's office in Logroño, reference hotel in the historic quarter, Government of La Rioja headquarters in Vara de Rey, the Rioja Alta bodega tour meeting point, or the Riojaforum conference centre. For sponsors with multiple recipients we consolidate to a single hub address and the client's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps sponsoring companies, brand-activation teams and attending companies prepare their own merch for the festival. It does not organise, sponsor or represent the Feria de San Mateo, the Logroño City Council or the Government of La Rioja.
Corp-Merch is an independent external supplier for companies that take part in the Feria de San Mateo. This page helps those teams prepare their own merch for the festival; it does not represent the Feria de San Mateo, the Logroño City Council or the Government of La Rioja.