May horse fair · May · Jerez de la Frontera
For sponsor delegations, equestrian brand activations and hospitality teams attending the Feria del Caballo de Jerez (Jerez de la Frontera, Cádiz, Andalusia, May, programme spread across the Parque González Hontoria fairgrounds, the Real Escuela Andaluza del Arte Ecuestre and the Alcázar de Jerez, with daytime equestrian shows, afternoon horse parades, evening flamenco in the casetas and a hospitality circuit that runs from the sherry bodegas around Plaza de los Reyes Católicos to the hotels on Calle Larga). EUR + 21% VAT via FACe / SII (AEAT) and 24–48 h delivery to a named consignee at the fairgrounds, the Real Escuela or the sponsoring bodega.
The Feria del Caballo de Jerez is the most important horse fair on the Andalusian calendar and a defining moment of the spring calendar in the province of Cádiz: a week of programming that combines daytime equestrian shows at the Real Escuela Andaluza del Arte Ecuestre, parades of pure-bred Andalusian horses through the Paseo de las Palmeras, evening flamenco performances in the casetas of the Parque González Hontoria, sherry tastings in the historic bodegas (Tío Pepe, Lustau, Fundador, Valdespino) and a brand-activation operation that runs from a sponsor caseta in the fairgrounds to a hospitality suite at the Hotel Jerez·Sherry Park on Calle Larga or a pop-up activation at the Yeguada de la Cartuja. The event attracts equestrian brands from Spain, Portugal, Germany and Mexico, plus hospitality teams from the sherry houses, luxury watch brands and Andalusian tourism boards.
For sponsor delegations and equestrian brand activations the operational challenge is to work with an open-air week-long fair in southern Andalusia: Jerez climate in May averages 27 °C during the day and 16 °C at night, the A-4 motorway towards Seville or the AP-4 towards El Puerto de Santa María carries the last-mile logistics and hospitality is set up in either the historical centre (Hotel Casa Grande, Hotel Bodegas Tío Pepe, Hotel Palacio Garvey) or in the restored Andalusian palaces around the Plaza de los Reyes Católicos. The briefs we typically receive combine light staff apparel for the casetas (white cotton shirts, Panama-style hats, woven leather belts), lanyards and badges for accredited equestrian press and buyers, premium riding programmes and limited-edition prints for collectors and final gifting sets with sherry from the sponsoring bodega, Jabugo jamón ibérico de bellota and Andalusian leather goods for visiting buyers from Germany, Mexico and the Gulf.
The Seville production hub — with the Madrid hub as backup — handles the entire order and delivers by road (SEUR, Correos Express, DHL) to a named consignee in Jerez: the sponsoring caseta in the Parque González Hontoria, the Real Escuela on Avenida de Duque de Abrantes, the sherry bodega's offices in the historical centre or the sponsor's hotel on Calle Larga. The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
220 GSM white cotton shirts with two-colour embroidery of the sponsor's monogram, light linen polos for the caseta team, Panama-style woven straw hats for the daytime parade, fine merino scarves for the evening flamenco, hand-stitched leather belts for the equestrian team and recycled-cotton denim aprons for the sherry-bar staff at the sponsoring bodega.
Premium notebooks with covers wrapped in sherry-bottle kraft paper, fine-tip pens engraved with the Feria seal, organic-cotton tote bags screen-printed with the Andalusian horse silhouette, enamel pins with the Real Escuela logo, branded matchboxes for the caseta nights and linen bookmark ribbons for the printed riding programmes — 300 to 1,800 units per edition.
Compact branded power banks in muted design, USB hubs for the Real Escuela press booth, foldable wireless chargers for the caseta welcome team, screen-printed notebook + pen sets for visiting equestrian buyers, the international equestrian press and accredited buyers from Germany, Mexico and the Gulf — 60–160 premium units per edition.
Premium hard-bound notebooks stamped with the sponsor's seal, Andalusian gourmet sets (sherry from the sponsoring bodega, Jabugo jamón ibérico de bellota, Andalusian olive oil from Estepa, hand-stitched leather goods), numbered limited editions of the Feria catalogue, bilingual Spanish-English packaging and named delivery to the sponsor's caseta, the Real Escuela headquarters or the sponsoring hotel on Calle Larga.
The brand operation at the Feria del Caballo is usually coordinated between Seville and Madrid: the Seville production hub handles most graphic and light textile pieces (white cotton shirts, linen polos, woven hats, etc.), while the Madrid hub serves as the backup warehouse for special pieces (Andalusian gourmet sets, sherry cases, hand-stitched leather goods). Delivery is by road to a named consignee — the sponsoring caseta in the Parque González Hontoria, the Real Escuela on Avenida de Duque de Abrantes, the sherry bodega's offices in the historical centre or the sponsor's hotel on Calle Larga. The usual delivery window is 24–48 hours with prior appointment, since the fair runs in May and the A-4 towards Seville carries heavy weekend traffic.
We keep reserved stock at the Seville hub for the recurring items — white cotton shirts, linen polos, Panama-style hats with generic artwork — that we can produce and ship in 7–10 working days. For pieces with personalised embroidery (sponsor's monogram, caseta number, limited-edition print) the window moves to 12–14 working days. For sponsors with bespoke hospitality pieces (numbered sets with Andalusian leather goods, customised sherry cases from the sponsoring bodega) we recommend closing the order 4–5 weeks before the opening day due to the seasonality of the gourmet products and the cold-chain handling of the jamón ibérico.
The B2B invoice is issued in EUR with 21% VAT added via FACe / SII (AEAT); for intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article. Every delivery is confirmed with a signed delivery note on arrival and, when the client requests it, with a photo of the unloaded material at the caseta gate or in the Real Escuela courtyard.
Historically in early–mid May, with equestrian exhibitions at the Real Escuela Andaluza del Arte Ecuestre, parades through the Paseo de las Palmeras, evening flamenco in the casetas of the Parque González Hontoria and sherry tastings across the historic bodegas. Exact dates for each edition are confirmed by the City Council of Jerez and the Royal Andalusian School of Equestrian Art.
Yes, to a named consignee: sponsoring caseta in the Parque González Hontoria, Real Escuela on Avenida de Duque de Abrantes, sherry bodega's offices in the historical centre, sponsor's hotel on Calle Larga or the Yeguada de la Cartuja. For sponsors with multiple recipients we consolidate to a single hub address and the sponsor's internal team distributes.
21% VAT via FACe / SII (AEAT). For intra-EU clients with a valid VIES number reverse-charge applies without Spanish VAT; for UK and non-EU clients the invoice is issued without VAT citing the corresponding EU directive article.
No. Corp-Merch is an independent external supplier that helps sponsoring companies, equestrian brand activations and hospitality teams prepare their own merch for the event. It does not organise, sponsor or represent the Feria del Caballo, the City Council of Jerez or the Real Escuela Andaluza del Arte Ecuestre.
Corp-Merch is an independent external supplier for companies that take part in the Feria del Caballo de Jerez. This page helps those teams prepare their own merch for the event; it does not represent the Feria, the City Council of Jerez or the Real Escuela Andaluza del Arte Ecuestre.