Messe Frankfurt · Tüyap Fair, June edition in Istanbul
For parts manufacturers, OEMs, distribution networks, workshops, diagnostics teams and fleet operators who need technical booth apparel, mechanic giveaways, aftermarket lead-capture gifts and VIP kits for the four days of trade fair at the Tüyap Fair Convention and Congress Center. B2B invoicing in EUR with 21% VAT filed via FACe and the SII of the AEAT, with named delivery to your team consignee or logistics partner in Istanbul from our Madrid hub in 72–96 h by air or expedited sea.
Automechanika Istanbul is the Turkish regional edition of the global Automechanika calendar operated by Messe Frankfurt together with the Turkish Automotive Parts Manufacturers Association (TAYSAD) and consolidates Istanbul as the aftermarket hub for Eastern Europe, the Middle East, Central Asia and North Africa. The Tüyap Fair combines halls segmented by product category (engine parts, transmission, electronics, workshop management, lubricants, accessories and tuning), a programme of technical workshops open to workshop professionals and demo areas of diagnostics, electrification and ADAS calibration. For European teams flying to the fair and for Turkish manufacturers exhibiting with EMEA delegations, the operational challenge is the mix of professional audience (independent workshops buying wholesale, distribution networks, OEMs, specialised technical press) and the need to differentiate a parts brand in an environment with thousands of similar operators.
A typical brief that lands on our desk asks for high-visibility vests with 3M Scotchlite reflective tape for booth staff working in demo areas with machinery, technical polos with anti-stain treatment for workshops, reinforced canvas workshop coats with a tool pocket for mechanics invited to workshops, caps with rear adjustment and curved visor for the account team walking the halls, thick-ribbon lanyards with metal clip and breakaway closure for every team member (including temporary staff of invited brands), and rechargeable LED flashlights with magnifier and UV light as a premium giveaway in the demos. The Madrid hub absorbs the full order, runs the production and ships by air (DHL, FedEx, UPS) or by expedited maritime to a named consignee at the Tüyap, the logistics-partner warehouse in Istanbul or the client's regional office in 72–96 h with all customs paperwork cleared, including ATR for European clients with a valid VIES number.
Beyond technical apparel and kits, we also prepare batches of professional workshop-oriented merchandise — compact multimeters with the operator logo for handover at demos, 32-piece precision screwdriver sets in a screen-printed case, torque wrenches with engraved scale, and organic-cotton technical T-shirts with the operator logo for wholesale-buying workshops. For teams operating with distribution networks we also include printed catalogues and technical manuals in four-colour print with the operator brand for handover at the wholesaler meetings. Every batch arrives pre-labelled by recipient and by audience at the client's hub at the Tüyap, where the operator's internal team handles the final distribution.
EN ISO 20471 class 2 high-visibility vests with 3M Scotchlite reflective tape for demo-area staff, 180 GSM recycled-polyester technical polos with anti-stain treatment, 100% cotton canvas workshop coats with tool pocket for mechanics in workshops, and curved caps with adjustable closure for the account team.
Thick-ribbon lanyards with metal clip and breakaway closure engraved with the operator product code, 220 GSM organic-cotton technical T-shirts with logo screen print, 750 ml eco bottles with parts-catalogue engraving, and tungsten-carbide tip technical pens for workshop notes.
TRMS compact multimeters with backlit display and logo engraving, 32-piece precision screwdriver sets in screen-printed cases, torque wrenches with Nm/lb-ft engraved scale, and rechargeable LED flashlights with magnifier and UV inspection light.
Premium set in a magnetic-closure box with a professional TRMS multimeter, a 6-piece chrome socket set, an operator-bound technical catalogue, an engraved steel thermal mug and an NFC business card. Neutral packaging and named delivery to the operator consignee at the Hyatt hotel or the partner regional office.
The Automechanika Istanbul operational calendar leaves little margin: the final stand and team-inventory confirmation usually arrives 5–6 weeks before the event, while staff technical apparel must be delivered to the named consignee at least 72 h before the fair opens to absorb customs clearance and last-mile delivery inside the Tüyap. We usually hold reserved stock in the Madrid hub for high-visibility vests, technical polos and lanyards with generic aftermarket branding, and reserve personalised runs (operator logo, product code, stand claim) to 10–14 working-day windows. Air freight is booked with DHL, FedEx or UPS depending on the final destination; customs paperwork includes an EUR invoice with 21% VAT for Spanish clients, ATR with 18–20% Turkish VAT depending on category for intra-EU clients with a valid VIES number, and DDP with Turkish VAT for direct deliveries to a Turkish consignee when the client asks for it.
For teams with a regional Istanbul office we ship to one hub address (Tüyap, Büyükçekmece district, or the operator logistics-partner warehouse) from where the client's internal team distributes to the booth. For European delegations flying in with merch invoiced from Spain, we usually deliver to the logistics-partner consignee at IST airport or to the Hyatt or Hilton Istanbul hotel where the delegation stays during the fair. The B2B invoice is issued in EUR with 21% VAT, filed via FACe and the SII of the AEAT for clients holding a Spanish NIF; for intra-EU clients with a valid VIES reverse-charge applies; for UK and non-EU clients the invoice is issued without VAT citing the relevant EU directive article.
The returns flow is documented on the signed delivery note at destination and, when requested, on a photo of the material unloaded at the Tüyap warehouse. After the fair closes we collect residual stock for reuse at the next Automechanika calendar stop (Frankfurt, Madrid, Dubai, Shanghai) or return it to the hub when the marking's shelf life has expired. Each campaign closes with a short report (SKU, units delivered, date and receiving person, returns, incidents) archived in the client record and shared with the operator team to plan the next edition with real demand data.
The fair runs from 10 to 13 June 2026 at the Tüyap Fair Convention and Congress Center, organised by Messe Frankfurt in collaboration with TAYSAD. Official dates and the workshop programme are confirmed at automechanika-istanbul.com.tr; we use that reference for every shipment that cannot afford a date slip.
Yes, to a named consignee: Tüyap office, operator logistics-partner warehouse in the Büyükçekmece area, or the hotel where the delegation stays. For European teams we usually deliver to the IST consignee or the Hyatt hotel so the team picks up the merch on arrival.
We hold reserved stock in the Madrid hub (multimeters, screwdriver sets, torque wrenches, lanyards) that we can produce in 10–14 working days and deliver to Istanbul before the fair opens. If the gift requires custom laser engraving of the operator product code or premium magnetic-box packaging, the window moves to 14–18 working days.
No. Corp-Merch is an independent external supplier that helps parts manufacturers, OEMs, distribution networks and workshops prepare their own merch for the fair. It does not organise, sponsor or represent Messe Frankfurt or the Tüyap Fair.
Corp-Merch is an independent external supplier to companies attending Automechanika Istanbul. This page helps those teams prepare their own merch for the fair; it does not represent Messe Frankfurt or the Tüyap Fair.