National museum shop — curated artist-collaboration merch, seasonal drops
How a national museum shop client in Spain ran a recurring branded-merch programme end-to-end — from procurement RFQ through proof, production, QC and on-site delivery. Anonymised but representative figures from a programme coordinated from the Madrid hub.
About the customer
The customer operates in the national museum shop space in Spain with a multi-country footprint. Procurement was led by an internal category manager, with brand and marketing approval gates on artwork and Pantone Delta-E ≤ 2.5 matching. NDA was signed before brief disclosure; e-invoicing handled via IVA 21% with FACe / Veri*factu / SII (AEAT).
What we did together
Discovery call → written scope → bulk pricing for 50/100/250/500 units → physical pre-production sample → bulk production at audited supplier → packing and labelling per delivery destination → consolidated shipment via SEUR/MRW/DHL Express from the Madrid hub → on-site receipt with photo proof and serialised packing list.
The result in numbers
Outcomes: 4 seasonal drops per year, 22 SKUs per collection, 8,000-15,000 units per drop, EUR 95,000 average drop value, royalty-tracked artist collaborations, FSC paper for prints, GOTS organic cotton on apparel. Approval cycle compressed from typical 4 weeks to 11 working days. Defect rate under 0.4% on inspected units. Net 30/45 payment via SEPA after successful receipt; full IVA 21% with FACe / Veri*factu / SII (AEAT)-compliant invoice issued day-of-delivery.
Pricing & lead times — Spain
All quotes in EUR excluding IVA 21% with FACe / Veri*factu / SII (AEAT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Madrid hub with SEUR/MRW/DHL Express nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
How long has this customer been with you?
Multi-year framework — typical 2-4 year renewals after a successful first programme.
Do they use a single PO or multiple?
Single annual blanket PO with call-off orders against it — simplifies procurement and accounting.
How is artwork managed?
Brand-book on file, single creative contact on customer side approves digital proof and signs off Pantone match.
What is delivery cadence?
Recurring drops aligned to customer calendar — quarterly, per-event or seasonal as appropriate.
How is invoicing handled?
IVA 21% with FACe / Veri*factu / SII (AEAT) compliant, net 30/45/60 days against PO terms, single consolidated invoice per call-off.