Spain · Section: guides · Madrid-coordinated

Sixty-one guides for planning a merchandise programme

Practical guides on procurement, event planning, shipping, onboarding programmes, colour, sustainability and the recurring questions that arrive after the order is placed.

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Guides · 61 pages in this section

The working library

This is the working library of the section: sixty-one guides covering the parts of a merchandise programme that need a written answer rather than an opinion. Procurement sits at the front, because a programme that is mis-bought cannot be rescued by good design. Event planning covers the dated work, namely quantities by session, badge stock and what to ship to the venue and when. Shipping covers the split that most programmes get wrong, where a single order is delivered to thirty addresses in four countries.

The later guides deal with what happens after the order. Quality disputes and how a claim is documented. What a strike-off approval actually confirms. How to plan a programme across a season boundary. What a sustainability claim has to state in order to be worth printing. Several guides cover programmes running in more than one language, which adds artwork control, label translation and packing list work that is easy to forget at the briefing stage.

Every page in this section · 61 entries

Every guide in this section

Guides are listed alphabetically by topic. Each one opens with the decision it supports and closes with the checklist that decision needs, so a guide can be forwarded to the person who has to act.

Before the brief · answered in full

Questions about the guides

How do I find the right guide?

Use the list above, or search for the stage of the programme you are in: buying, sampling, producing, shipping, reporting.

Are the guides specific to Spain?

They are written for a European buyer working with Spanish production and Spanish invoicing, and the Spanish rules are called out where they apply.

Can we use the checklists internally?

Yes. They are short on purpose, so that they can be printed and used in a meeting.

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Tell us what the programme has to do

Send the quantity, the product, the decoration, the delivery city and the date you need it. We reply with a written proposal and the lead time that applies to your order.