Automotive — merch programs

Category overview

We offer a wide range of branded merch in this category:

• tier 1
• tier 2
• suppliers
• onboarding
• dealers
• Motor Show Sevilla

España i kontekst unijny

España and EU context. The standard VAT rate of 23% applies to merch products and gadgets in España — 8% applies to selected services, 5% to agricultural products and food. From 2026 the mandatory SII (Suministro Inmediato de Información) AEAT applies to all B2B transactions — full integration with client financial systems (SAP, Oracle, Microsoft Dynamics) (SAP, Microsoft Dynamics, Oracle, Holded). Spanish remains the default language on invoices and labels, with English standard in international documents. AEPD (Agencia Española de Protección de Datos) requires RGPD compliance when collecting employee data for merch programs (names, numbers, size preferences). GOTS, GRS, FSC, OEKO-TEX Standard 100 certificates are honoured across the EU — for products in food contact Regulation (EC) No 1935/2004 also applies. tier 1, tier 2, suppliers categories fall under these regulations and we work in full compliance.

Wycena i ramy

Pricing and financial framework. We quote in EUR with IVA 21% (standard rate). For enterprise clients we offer framework agreements with volume discount tiers — from 5% at EUR 5,000 annually to 15% at EUR 50,000 annually. Payment by proforma invoice 50% deposit + 50% before dispatch for new clients; for recurring B2B clients payment terms 14-30 days. We accept SEPA bank transfers (EUR and PLN), payment cards via Stripe and Przelewy24, deferred payments for the public sector (Płatnik). Invoices are issued in KSeF from 2026 as mandatory. For tier 1, tier 2, suppliers categories the standard price tiers apply — 10-50 EUR net per piece for basic products, 50-200 EUR net for premium gifts.

Czas realizacji

Lead time. Standard cycle for tier 1, tier 2, suppliers — 5-8 working days (digital proofing + production + control + delivery). For projects with extensive personalisation (Pantone embroidery, debossing, name-personalised digital print) — 10-15 working days. For Asia imports (production + sea freight + customs clearance at Zaragoza or Málaga) — 8-12 weeks. During the autumn season (September-November) and pre-Christmas period (November-December) timelines extend by 1-2 weeks. For recurring B2B clients we maintain a 10% warehouse buffer — we recommend quarterly planning ahead.

Planowanie sezonowe

Seasonal planning. España has strong B2B merch seasons — January-February (bienvenida de año nuevo, planes anuales), April-May (Easter, Mother’s Day), June (fin del curso escolar, lanzamientos de colecciones de verano), September (vuelta al cole, ferias del sector), October-November (congresos, lanzamientos Q4), December (Christmas, Black Friday). Onboarding programs for new employees are most often launched in January and September. For tier 1, tier 2, suppliers categories the customer campaign calendar should be synchronised 6-8 weeks ahead to avoid production and delivery delays.

Wysyłka i logistyka

Shipping and logistics. Central warehouse in Madrid (centro de Madrid). Shipping via Correos Express (up to 8 kg and 38×38×64 cm — cheapest option), DPD España (tracking + delivery up to 31.5 kg), DHL España (domestic and international express up to 70 kg), MRW (international express 1-3 days), Poczta España (letter and economy parcels). Delivery time in España 24-48h, in EU 3-5 days, outside EU 5-10 days. We deliver multi-address (e.g. to company branches in multiple cities) with individual packaging per address. For tier 1, tier 2, suppliers the standard packaging is cardboard boxes with paper filling for transport protection.

What it is

Category tier 1 is among the most frequently ordered in Spanish B2B merch — Corp-Merch annual volume covers tens of thousands of pieces for enterprise and SME clients. tier 1 in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL and visual inspection before packing.

For B2B clients in España we offer tier 1 in variants matched to the brief — Pantone colours, certificates (GOTS, GRS, FSC, OEKO-TEX), eco and premium gift packaging. tier 1 is available from the local Madrid warehouse and in dedicated versions (production per client brief, 5-8 week lead time).

Spanish and European brands in the tier 1 category offer different quality tiers — economy, mid and premium; we match them to client budget and requirements. Each project in tier 1 goes through digital proofing (PDF/X-1a) and a physical pre-production sample before launching the full run.

tier 1 is the most frequently ordered product in the tier 1 category — popular in onboarding, event and loyalty programs in España. tier 2 in the branded version is a standard element of welcome packs for new employees and enterprise clients in Madrid.

suppliers with the client logo works well in seasonal campaigns and ambassador programs — 5-8 week lead time. onboarding is available in Pantone-accurate variants, with certificates and premium gift or eco packaging.

dealers accompanies Corp-Merch clients from the first brief to delivery, with a dedicated project owner. Selection of Motor Show Sevilla in the tier 1 category is based on client brief specifications, warehouse availability and campaign calendar.

When to order

Standard lead time for tier 1 is 5-8 working days from proofing approval to dispatch from the Madrid warehouse. Seasonal windows should be reserved early — Black Friday and Christmas require 6-8 weeks, corporate holiday gifting programs need 8-10 weeks.

For tier 1 with extended supply chains (Asia production, sea freight) the cycle is 8-12 weeks. Express 24-72 hour turnaround is available for selected tier 1 products from the Madrid local warehouse — rush surcharge 20-40%.

The July-August holiday period extends production by 1-2 weeks at Asian partners. For year-end invoicing (December) production must finish by 20 December.

tier 1 — summer collection available from March to August, 8 weeks ahead of first delivery. tier 2 — autumn collection launched in August-September, delivery October-November.

suppliers — limited holiday edition, brief in October, delivery first half of December. onboarding — warehouse rotation quarterly; minimum reasonable execution time 4-6 weeks for tier 1.

dealers — spring collection launched in January-February with delivery in March-April. Calendar of Motor Show Sevilla is synchronised with the customer campaign calendar — brief 6-8 weeks before the premiere date.

Specification

Quality standards — AQL 1.0-2.5 inspection for textiles, AQL 1.0 for electronics, full visual inspection for premium packaging. Packaging — individual protective packaging for electronics, multi-pack for textiles, gift sets in boxes with paper or EPS filling.

Logistics — central warehouse Madrid (Wilanów), shipping via Correos Express, DPD España, DHL España, FedEx, Poczta España. Documentation — IVA 21% invoice in EUR (or EUR on request), CMR for international transport, EUR1 certificate of origin for exports.

Material certificates — GOTS for organic cotton, GRS for recycled polyester, FSC for paper and wood, OEKO-TEX Standard 100. Decoration and colour — Pantone Coated and Uncoated, CMYK with ICC FOGRA39 profiles, screen-printing with Pantone inks.

Specification of tier 1 — Pantone Coated/Uncoated for brand colours, min. 300 dpi for bitmaps, AI/EPS/SVG files for logo. Materials of tier 2 — OEKO-TEX Standard 100 certificates, optionally GOTS for organic cotton or GRS for recycled polyester.

Decoration of suppliers — Pantone Aqua screen-printing (water-based inks), DTF, computer embroidery with Madeira Polyneon — AQL 1.0-2.5 control. Packaging of onboarding — cardboard boxes with paper or EPS filling; multi-language labels ES/EN/FR.

Dimensional tolerances of dealers — ±2 mm for textiles, ±0.5 mm for gadgets, ±1 mm for premium packaging. Colour standards of Motor Show Sevilla — Pantone Coated for glossy paper print, Pantone Uncoated for matte paper; ICC FOGRA39 profiles.

Common mistakes

Brief submitted too late — the client comes 2 weeks before an event, leaving no time for proofing and delivery. Underestimating quantities — a re-print after production approval costs 40-80% more than the first run.

Decoration technique mismatched to material — we always proof before production. Brand book colour mismatch — digital PDF proofing and physical sample eliminate surprises.

Seasonal logistics overlooked — Black Friday, Christmas and product launches add 2-3 working days to delivery. Missing certificates required by the end client — e.g. OEKO-TEX for infant textiles, REACH.

For tier 1 a frequent mistake is underestimating quantities — for seasonal campaigns order +10-15% buffer. For tier 2 a trap is choosing the wrong decoration technique — we always proof.

For suppliers a mistake is missing size specification in the brief — recommend 30% S / 35% M / 25% L / 10% XL (ajustable por cliente) split. For onboarding an issue is overlooking certificates required by the end client.

For dealers a risk is missing Plan B for delivery — keep an alternative address. For Motor Show Sevilla the problem is brief submitted too late — minimum reasonable time is 4-6 weeks.

Execution process

Step 1 — brief and specification: client sends the brief (goal, audience, quantities, budget, deadline), account manager prepares the technical specification in 1-2 working days. Step 2 — quote and sample selection: we prepare a EUR quote broken down by units, decoration technique, packaging and logistics; we send 2-3 physical samples in 3-5 days.

Step 3 — graphic design and proofing: the design studio prepares a product mockup, production file with bleeds and safety zones. Step 4 — approval and production: client approves the proof, we sign the order and proforma invoice (50% deposit), launch pre-production sample run.

Step 5 — serial production: after sample approval we launch full production (5-15 working days depending on category and technology). Step 6 — quality control: AQL inspection, visual check, decoration durability tests (washing, abrasion), packaging per brief.

Brief stage — client indicates tier 1 as priority item in tier 1; account manager prepares specification in 1-2 working days. Quote stage — for tier 2 the quote includes unit price, decoration technique, packaging and logistics.

Proofing stage — for suppliers the design studio prepares visualisation + physical sample before launching the run. Production stage — onboarding launched in serial production 5-15 working days after sample approval.

Quality control stage — for dealers AQL 1.0-2.5 inspection, durability tests (washing, abrasion), packaging per brief. Delivery stage — Motor Show Sevilla shipped from the Madrid warehouse via Correos Express / SEUR / DHL España / MRW with tracking number; delivery 24-48h in España.

Compliance and certificates

All textile products carry OEKO-TEX Standard 100 (class I or II depending on use) confirming absence of harmful substances. Electronics and electronic accessories comply with CE, RoHS, Low Voltage Directive (LVD) and EMC.

Recycled materials carry GRS (Global Recycled Standard) or FSC certification with full supply chain traceability. Organic cotton carries GOTS with full traceability from field to finished product.

Toys and children’s products comply with EN 71 — mechanical, chemical and flammability safety; CE declaration included. Food-contact products carry LFGB and/or FDA approval for US export.

tier 1 meets OEKO-TEX Standard 100 class II (articles in direct skin contact) — certificate on client request. tier 2 complies with REACH — no SVHC above 0.1% w/w.

Personalisation of suppliers uses inks and materials compliant with RoHS and LFGB for food-contact products. IVA 21% invoices for onboarding — from 2026 KSeF mandatory; full ERP integration.

dealers carries GOTS certificate for organic cotton or GRS for recycled polyester. GDPR/RODO for Motor Show Sevilla — employee data stored in EU infrastructure with data processing agreement on request.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events, product launches; standard order with 5-8 weeks lead time. Medium-term (3-12 months) — employee onboarding programs, ambassador programs; framework agreement recommended.

Long-term (1-3 years) — loyalty programs, continuous client merch, annual seasonal collection editions. Continuous improvement — product catalogue updated quarterly, new eco collections every 6 months.

Product lifecycle management — phases: selection, proofing, production, warehousing, distribution, aftercare. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC), return program offered.

Short-term tier 1 is used in event campaigns and product launches — 5-8 week lead time. Medium-term tier 2 powers onboarding and ambassador programs — quarterly rotation, 10% warehouse buffering.

Long-term suppliers is part of loyalty programs — framework agreement with 5-15% volume discounts. onboarding in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program for used products.

dealers — continuous improvement: catalogue updated quarterly, new eco collections every 6 months. Motor Show Sevilla — after-sales support: claims processed in 3 working days, re-prints in 7-14 working days, returns of defective batches at our cost.

Frequently asked questions